Want to know how to make money with newsletter? There are 5 ways
you can make money with your ezine/newsletter and we've got those 5
ways below:
5 Ways to Make More Money
With Your E-zine
by Alexandria K. Brown, “The E-zine Queen”
NOTE: Because many words in this article are likely to trigger sp^m
filters, we've disguised them with symbols (e.g. sp^m). This will
ensure a higher delivery rate if you use this article in your e-zine.
Have you been publishing an e-mail newsletter for at least six
months but still aren't seeing real results (read: revenue) from it?
Don't fret — you may just need a tune up. Here are five ways to kick
your e-zine income into gear this year:
1. TOOT YOUR OWN HORN MORE
The adage goes, "If you don't blow your own horn, someone else will
use it as a spittoon." If your focus is providing your readers with
useful information that enriches their lives and businesses, bravo!
That SHOULD be your focus. But now I want you to look out for
yourself as well: Take at least 25 percent of your e-zine space and
make it all about YOU.
Give promos for your services, products, books, workshops, etc. List
raving testimonials from clients and customers who LOVE you. Weave
your business success stories into your articles and tips. Share
something funny about your weekend that makes me feel closer to
knowing you personally. (For more self-promotion tips, see my
article at
http://www.ezinequeen.com/7ways.htm)
2. MAKE ME AN OFFER I CAN'T REFUSE
Let's suppose I'm one of your subscribers. Even if I realize you
offer wonderful products and services, I may need a kick in the
pants to make a move. To entice me, offer me a special, l1mited-time
deal. Examples: three months' of consultation for the price of two,
a 20% discount on your latest book or newest service, or one of your
usual offers with a few exciting bonuses thrown in. Make the offer
obsolete within a few days or by next week. By putting a time limit
on it, I'll be more apt to act now instead of later.
Don't overlook how powerful this tactic can be. Some of my most
profitable weeks have resulted from running a limited time, special
pr0motion of this type in my e-zine.
3. PACKAGE IT AT A LOWER PRICE POINT
This is a super strategy for service professionals such as
consultants and coaches. As your subscriber, I know the way to get
the BEST service from you would be to hire you one-on-one, but
perhaps I can't afford that right now. BUT consider that I may
likely be interested in lower-priced options such as group coaching,
teleclasses, online seminars, or a manual/e-book.
This is exactly how I became an e-book author. When I started my
first e-zine, my main business was writing for corporate
communications. After I gained a few thousand subscribers, I
realized that my readers were mostly small business owners and
entrepreneurs. So I began creating products and services geared
toward them. And now I profit more from those each month than from
my corporate work.
4. PROMOTE A PRODUCT/SERVICE THAT COMPLEMENTS YOURS
Do your readers and clients often ask you about a certain topic
that's related to — but not exactly — what you offer? Then resell a
resource that you heartily recommend and would put your reputation
behind.
For example, while my specialty is e-zines, I get many questions
about creating and selling information products online. So I
continually research credible resources on this topic to share with
my readers. Many of the creators of these products offer a handsome
commission on any sales I refer to them. (I do this myself by paying
out up to 25% commission on any referred sale.
http://www.ezinequeen.com/affiliate.htm)
NEVER recommend any service or product to your readers that you
haven't personally tried and wouldn't back 100 percent. Otherwise
you'll blow the trust that you've worked so hard to build up in your
readership.
5. SELL AD SPACE AS IT SUITS YOU
E-zine ads won't make you wealthy, but they can make for some handy
extra c^sh. (I call it my "margarita money.") Most e-zines offer one
sponsor ad at the top and several "classified" ads at the bottom.
Sponsor ads typically cost three to five times more than the
classified ad, but you'll see the ranges vary greatly.
Start by offering ad specials to your own readers. Then also list
your e-zine in the many e-zine advertising directories on the Web.
These services help match advertisers with appropriate publishers
just like you. (Need help? My manual gives step-by-step instructions
on how to accept and profit from ads in your e-zine.)
Remember that you have every right to be selective about the type of
ads you accept. While your readers know these ads don't represent
YOUR business, their quality will indirectly influence their
perception of you.
REMEMBER THE *SILENT* BENEFITS OF YOUR E-ZINE
Keep in mind that even if you aren't getting direct business from
your e-zine at this time, it's still delivering many benefits that
may be less obvious. Your e-zine is helping to establish you as an
expert in your field. It's giving you massive online exposure.
You're gaining further credibility with your current clients and
customers. And it's forcing you to package your knowledge into
concise articles on a regular basis, which you can recycle for many
other marketing uses.
(c) 2000-2003 Alexandria K. Brown. All rights reserved.
ABOUT THE AUTHOR
Alexandria K. Brown, “The E-zine Queen,” is author of the
award-winning manual, “Boost Business With Your Own E-zine.” To
learn more about her book and sign up for more FREE tips like these,
visit her site at http://www.aliceseba.com/ezinequeen.html
