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 Work at Home Moms > Marketing Your Business Through Email > What are the Benefits of Ezine Marketing?

Marketing Your Business Through Email: What are the Benefits of Ezine Marketing?

First of all, what is an ezine? An ezine is simply an electronic magazine or newsletter sent out periodically to a list of Opt In subscribers. Opt In means they have voluntarily signed-up to receive your ezine and were not added to the list without their knowledge or permission.

This is one of the reasons ezine publishing is such a valuable marketing tool for your business. Your subscribers have given their consent to receive announcements, promotions, ads, recommendations, etc. from you! You can also earn a substantial income from selling advertising space in your established ezine.

Ezine publishing and building an online business are a
perfect opportunity for many people to build an
exceptional income from home. If you are a stay at
home Mother, marketing an ezine could be an idea that would solve many of your problems such as child care, extra income, the ability to stay home and take care of your home and family.

This is something that can worked around your family's schedule and can be a fulfilling and rewarding career!

Having a business on the internet is different than
having a traditional marketing or sales business. When you operate a business from a store, one of the traditional ways of establishing relationships with
your customers is the meet and greet method. You greet your customers in the store and talk to them a bit and this helps build trust and establish yourself with the customer. However, on the internet, this method must be done completely different.

If you have a website through which you sell products of any kind, you must find a way to build relationships with your potential customers. One of the most effective ways of doing this on the web is by publishing and marketing your own ezine or newsletter.

Through your ezine you can keep your customers informed of any new products or information on your site. By doing this you keep prospects coming back to your site.

What you want to do with your ezine is establish a trust relationship with your readers. You want them to get to know you and learn that they can trust you and your recommendations. Be there for them if they have questions, if they need advice, or support, or if they just want to talk with someone who has more experience.

Your ezine is much, much more than an advertisement for your business. It is a bond between you and your readers. Treat it as such!

Ezine publishing and promotiong is a lot of work, but the rewards are well worth it. You build relationships with your subscribers, other publishers and writers. Publishing and marketing your own ezine gives you a feeling of accomplishment and purpose. These benefits plus the unlimited possibilities for income, make all the effort worthwhile.

Ezine Publishing Tutorial Contents:

1 What are the Benefits of Ezine Marketing?

2 Getting Started: The Characteristics of a Good Ezine

3 Mailing Your Ezine

4 Ezine Promotion - How to Promote Your Ezine


Ezine Tutorial written by Terri Seymour of, author of The MOE Manual - Complete Guide to Ezine Publishing.


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