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 WAHM > Work at Home Mom Business Success Stories > Holly Nill-McKay of FetalGreetings.com Earning a Living Spreading Good News World Wide


Holly Nill-McKay of FetalGreetings.com
Earning a Living Spreading Good News World Wide
Interview & Article by Alice Seba, editor of InternetBasedMoms.com

When Holly was pregnant a few years back in 1999, she looked for a unique way to tell her friends and family of her pregnancy. Making phone call after phone call to every cousin, aunt and uncle was a daunting task, but she still wanted to share her news with everyone. She hunted through stores and on the Internet and all she could find were birth announcements. Thus, Holly's idea for Fetal Greetings was born. She wanted to create cards where a little embryo baby could make the announcement of the upcoming birth for her.


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She began by asking a friend from high school, who had a talent for drawing, to draw some pictures of fetal babies in different settings (i.e. sonogram, mother's belly).

She was most pleased with the results and the drawings came out exactly as Holly had wanted.

Holly proceeded to create the sayings for all the different cards. In June of 2000, Holly took her business online with http://www.fetalgreetings.com

Holly's business is run completely online and she takes orders via a secure website or by phone.

Holly designed her own website but worked with a webmaster until recently. She is pleased to now have complete control of her site now and to have the ability to make changes anytime, which she does almost everyday.

Holly attributes her online success to networking, gathering current online business information and analyzing the competition.

"Networking is vital," says Holly. She belongs to several online groups, including MyWoman2Woman and Creative Enterprises. She also praises InternetBasedMoms.com for having a great collection of resources and message boards for networking (we promise, we didn't tell her say that!). "It's invaluable to interact with others who are in your same boat of running a home-based business," Holly says emphatically, "You learn from each other's mistakes and successes and get to form a real bond with people you otherwise wouldn't have when running a home business by yourself."

Finally, Holly stresses the need to check in to see what your competition is up to. Always know who is ranking higher on the search engines than you and why. Submit to search engines regularly and test out new keywords and phrases.

Running a business from home with two small children at home all day does have it's challenges. Holly mainly works during her children's naps and when they go to bed at night.

 


Holly Nill-McKay of FetalGreetings.com.

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