WAHM > Stay at Home Mom Work Ideas > Selling a Service > Start an Events Promotion Business

Become an Event Promoter

What you will be doing.  When someone has a concert or other show that they want people to know about they look for someone to help them do that.  This person would be responsible for getting the word out in an exciting way so that people would want to come to the event.

An event promoter sells an upcoming event to the public.  They attract sponsors to buy into the event and bring in customers.    

How to start.  Many events go on every day.  Start there.  Try your local church or civic organization.  Plan ways to promote the event with the budget set aside.  If the event is free, most radio stations will give you air time.  Otherwise, there is probably a fee equal to how big a spot you will need.   

Choose which events you want to specialize in.  An event niche that you know something about would be the easiest.  If the events that you promote are interesting to you, you won’t get bored. 

Starting costs.  The costs for this business can be minimal.  You will need to set up a website for promotion of your business and the events you are working with.  A computer with Internet access, printer, fax machine, and telephone are also needed.  Count on around $5,000.  This includes advertising items for your business and extra capital if needed for licenses, insurance, or other incidentals when getting started. 

Skills needed.  Promoters are outgoing people.  They can sell anyone on an idea.  There is also the art of the business deal.  Becoming familiar with the usual and customary vendor costs, entertainment costs, and venue costs will keep you and your client from getting ripped off.  Business and marketing skills will serve you well as an event promoter. 

Marketing.  You will be in charge of items like full color flyers, smaller flyers passed out in parking lots and malls, and television spots.  The idea is to get money and well-known people for the event.  In the case of non-profits, booth fees can be waived in lieu of contributions to the event cause.    

For your business as a promoter, full color brochures mailed out to event centers, churches, civic organizations, and other community groups tell them why they should choose you instead of the other person.  Ads in trade magazines, business magazines, and entertainment magazines will bring increased visibility as well.   

Don’t forget business cards.  Keep a supply in your pocket.  You never know who you may meet who could help you along in business. 

Event promotion is big business.  Your profits are directly related to ticket sales and the success of the event.  Network with as many different people as you can.

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