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WAHM > Stay at Home Mom Work Ideas > Traditional Product > Start Your Own Greeting Card Company

Make Money from Your Website - Start Your Own Greeting Card Company

Okay, so you may never be hallmark or American Greetings, but you can start your own profitable greeting card company. If you are an artistic and creative person who has (or can acquire) some marketing skills...success is just a bit of hard work away.

Arm yourself with some good reference materials on how to create and market your own greeting cards (see the recommended resources at the bottom of this page). Here's some more online marketing tips and ideas:

- Build a Website Showcasing your Designs: Make sure you have high quality photographs showing the quality of your designs. Categorize your card pages for different occasions, so you can maximize on people seeking cards through search engines.

- Offer a few free e-card versions of your designs: This allows people to send your designs to others. The card recipients visit your website and are exposed to your designs too. This is a terrific form of viral marketing.

- Offer a free Birthday and special occasion reminder service: Set up a script that allows people to enter the birthdays and anniversaries of their loved ones. When you send the email reminders, you will remind the users about your greeting cards.

- Target men and others who sometimes have bad memories!: Okay, if you're a man and aren't the forgetful type...forgive me. Offer a yearly subscription service that automatically sends out cards to loved ones on specific dates. Clients can fill out a form that includes information about the relationship, the recipients personal tastes and so forth. Make sure he NEVER forgets another Mother's Day again.

- Partner with other gift businesses: Offer your cards at wholesale to companies that offer gift wrapping with their gifts. Or promote each other's products on your websites.

- Offer personalization: Offer the option of personalization of greeting cards for an extra fee...or free if you wish.

More Tips from a home Based Greeting Card Company

Ellie Tolbers of On the Lake Creations sells handmade cards and says, "Selling cards online can be a challenge because one cannot touch and feel your products. I find that to be the biggest hurdle as many people have told me that my cards look much better in person than on a flat computer screen. But most of my business is conducted via the online world so I had to come up with some ideas to get my cards in the hands of people.

- Offer a free card sample: Ellie offers one free card per household. When she first started to do this, she worried about giving away too much to freebie hunters, but she said it as been a great marketing tool and 80% have returned to order.

- Send thank you cards to everyone: Ellie sends her own thank you cards to everyone she deals with, personally and professionally. Se sends her cards in clear envelopes, so people can see the design right trough the envelope.

Says, Ellie, "Last November I worked with an Event Planning company to paint Christmas stockings for a wedding. A few weeks after the order was shipped to them, I mailed the company a thank you card in the same style as the stockings. The bride of this wedding saw the card and then ordered thank you cards for her wedding. That simple act of sending a thank you card resulted in another order."

Recommended: Moms Talk Biz Guide to Start Your Own Greeting Card Business - How you can make money in the greeting card industry, selling your ideas to greeting card companies, how to price your cards, and tons of tips and advice to help you start your own Greeting Card Business from Home.





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