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Start a Hair Care Business

What you will be doing.  Hair care is important to men and women.  The price of cuts and styles in salons these days have skyrocketed.  Most salons offer other amenities to enhance their business which adds to your cost.  Also, stylists rent their booths and they have to pay for that. 

It seems impossible to get quality hair care service for an affordable fee.  As a hair care specialist with your own business, you can provide that service and pass the savings on to your customers.  With an at home studio, you won’t have to lease space, thereby reducing your overhead significantly. 

How to start.  Any hair care professional needs to attend a professional school of hair care.  When you successfully complete the program, you can apply for your cosmetology license which allows you to perform hair care maintenance.  As a home based business, you will need to check with the courthouse to see if a permit is needed to operate your salon. 

A business license gives you the perk of purchasing your salon products from a wholesaler.  Setting your prices will depend on the going rate in your city or town.  If your prices are slightly higher, you will need to have the amenities to back it up.  As a home based salon, your prices can even be a bit lower than the average.  Since you have low overhead, you can still make a profit once your client base increases. 

Starting costs.  For such an enterprise, a small business loan is a good way to go.  You will be able to purchase all of your equipment, hair care supplies, chairs, a business sign, advertising materials, cash register or credit card machine.  If your garage is not equipped for a sink, you will have to have work done to make it ready.   

Computer software is needed for bookkeeping purposes and Internet access.  A website of your own can offer tips on hair care, instructions for achieving different styles, and other beauty tidbits.   

Skills needed.  Most importantly, you will need to be able to perform hair care maintenance.  Knowledge of the latest styles and hairdos for the older client are essential to building the clientele you want.  People skills keep the customer happy.   

If your salon will perform cuts for men, you will have to have skill in that area as well.  This is good for moms with young children.  They can have their hair groomed and the kids all in one place.   

Marketing.  Hair salons are plentiful.  What will make your salon stand out are your skill, prices, marketing savvy, and customer service.  Give out surveys at the first visit to start a file for each customer.  Offer a few dollars off of the next visit to customers who bring a new customer with them.   

Pass out flyers at church and other places where you go regularly.  Give friends and family a discount on their first hair service with you.  Word of mouth is the best advertising that you can get.  Since you are a small salon, take appointments only at first.  Your business can expand into hair care classes or other professional ventures like cosmetics or your own line of hair care products.  Working with a manufacturer, you can have them drop ship your items to customers which will limit your inventory to only what you want to carry in the shop. 

Hair care is big business.  The more stylish your hair designs the more business you will do.  But, always make a place for the simpler styles for your faithful customers.  They are your business base.

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