WAHM > Stay at Home Mom Work Ideas > Selling a Service > Start an IM Marketing Consultancy

Become an Internet Marketing Consultant  

What you will be doing.  Businesses rise and fall based on customer support.  If customers don’t like the look of your products, they won’t want to buy them.  If your advertising is not targeted to the proper market, you won’t make a profit.  Companies hire people to give them advice on how to reach the most people with the product or service that they are selling. 

Marketing consultants share their experience in the fields of marketing, business, and finance to give companies a push in the right direction.  When it comes to Internet marketing, these consultants help companies use the Internet to enhance their business by establishing a presence in the places where they will be noticed. 

How to start.  Find a name for your company and establish a website.  On your website, you can tell all about yourself and what you can do for potential clients.  Let it make the first impression for you.  If you have any friends that own a business, do some free consulting work for them to get started.  Give them ideas about improving their business by improving their product.   

Starting costs.  The computer system you use needs lots of memory and high speed Internet access.  When you look up statistics and other information you need it fast and up to the minute.  You also need a telephone, fax machine, software, printer, and a copier.  The software is for report writing, presentations, and spreadsheets for figures.   

With advertising, you can plan on at least $2,000 or more.  A small business loan for twice that much will guarantee that you can set up your home office, create brochures for mass mailings, business cards, and a website to advertise your presence on the Web. 

Skills needed.  A marketing consultant needs to know something about the Internet.  You will be teaching clients about search engine optimization, website networking, and the use of message boards.  Experience in these areas provides the knowledge necessary for the job.  Excellent writing and software skills are needed to present reports in an easy to read format.   

Marketing.  As a marketing consultant with a background in marketing this should be no problem.  You have a service that you want to sell to a specific market.  Enter into affiliate programs with other business websites that can help to enhance your business.  Send out mailings to local companies telling about yourself and asking for a chance to demonstrate your skills for them. 

Knowing where to target your advertising is essential to a business.  As a marketing consultant, you can make sure that the companies you represent are using their advertising dollars to reach every possible market that will be interested in their products and services.

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