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Start a Magnets Business

What you will be doing.  People are always on the lookout for new forms of pain therapy.  Rising costs of insurance are turning people to less expensive ways to achieve health benefits from alternative medicine products.  One such product is magnet therapy. 

As a health magnet product dealer, you will provide people with items that contain magnets used in the relief of muscle and joint pains.  These items come in the form of bracelets, straps, insoles, and mattresses to name a few.  Your knowledge of how these magnets work will aid in your sales speech to potential customers. 

How to start.  A supplier for the products is needed.  You may find some locally in stores, but a wholesale dealer will give you a better price on bulk orders.  Large items like mattresses can be drop shipped to the ordering customer.  The dealer may part with samples of the mattress material to show at flea markets or on your website so customers get an idea of what they will be buying. 

A business license and permit may be required in your state.  Search out these details at the courthouse or online.  A place for the business needs to be setup in your home or garage.  Proper storage of the products will ensure that they do not become damaged while in your possession. 

Learning all that you can about magnets and how they work on the body familiarizes you with the products.  Magnet therapy is considered alternative medicine therapy.  The magnets create magnetic fields around the person that are supposed to have healing purposes.  While magnetic therapy offers no documented proof of health benefit, people say that they have benefited from the use of these products. 

The magnets are supposed to attract iron in the blood and increase blood flow to painful areas.  This increased blood flow would speed healing in an area that was injured or in pain.  There are no documented side effects from using magnet therapy that customers should be concerned about. 

Starting costs.  Your starting costs depend on the amount of inventory to plan to carry and advertising costs.  If you have a computer and desktop publishing, you can print your own flyers on quality paper.  Plan on $700-$2,000.  Your inventory should include enough items so that you won’t sell out too quickly at a market or show.  Customers can still place orders and have them shipped if they want, but the sale is better on the spot in these venues. 

Skills needed.  Interaction with people is a given if you plan on selling locally.  A person should be comfortable with answering questions and talking with the customer to find out their needs.  If you prefer not to deal with the public, then an Internet only business may be better for you.  Good customer service is still needed to deal with any problems that arise. 

Marketing.  Ads in newspapers and online sites are good.  Having your own website is a plus.  Whenever you send an email or visit a forum, putting your website address in the signature line increases your viewership.  Selling merchandise on eBay with a link to your website also increases website traffic. 

Flyers and ads can be simple and to the point.  On the flyers, mention that you will be at the flea market (if you choose) and what times.  Carrying business cards is a way to advertise when you meet new people. 

Magnet therapy has helped many individuals overcome muscle and joint pain.  The bracelets and other merchandise have increased in popularity.  A business in this area has the potential for profit.

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