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Start a Pet Fashions Business

What you will be doing.  When people step out with their pets they want them to be noticed.  Pets are people, too.  Clothing for animals is becoming the norm instead of a fad.  As a pet fashion retailer you will be providing animal ensembles for the discerning pet fashionistas. 

Fashions for pets change with the seasons, also.  In the winter, it’s sweaters and hats that complement short or long hair, straight or curly.  In the spring and summer, it’s T-shirts of all types or dresses for the girls.  Some people want outfits for their pets that match the one they are wearing. 

How to start.  Visit forums for pet lovers.  Ask about pet fashions.  What kinds of items are in for pets this season?  Use this as a starting point.  If you have friends with pets who wear clothing, ask them what they like. 

If you have sewing experience, a custom made pet clothing business can be the niche you are looking for.  Seek out pet apparel distributors to see if anyone is local or close by.  Choose a company that will drop ship to your customers and guarantee timely delivery.  Check with the distributor to see if they monogram their merchandise.   

Starting costs.  Costs can run from $1,000 to $4,000.  You will need to carry inventory if you plan to sell locally.  Online, you will need to set up a website complete with storefront for non-local customers.  A computer with monogramming software, spreadsheets, printer, telephone, and fax machine will get you started.  

Skills needed.  A pet fashion retailer needs to love pets.  Your pet may not wear clothing but they can certainly be your model.  This is helpful if you are doing custom outfits.  

Paying attention to customer service is important.  Pets can be fickle customers.  If a customer has a problem with an order, respond to them as quickly as you can. 

Marketing.  Develop a gimmick to get yourself noticed.  It could be an eye catching logo or a treat that is given out with each order.  Get the community interested by holding a pet fashion show.  Encourage local participation by giving away a free outfit in exchange for letting their pet model for you.  Animals from shelters can be used as models in hopes of being adopted at the show. 

Flea markets and trade shows are ways to get your pet fashions seen by pet owners also.  Flyers posted in kennels, pet stores, obedience schools, and pet hospitals alert pet owners where they can find you and your apparel.  Offering deals on large orders may sell more merchandise. 

Pets want to be fashionably correct as well.  Pet fashions will help them do just that.