What you
will be doing.
The Internet is the place to be if you want to get noticed. Millions of people
search for information of all kinds on a daily basis. When your business is
conducted via the Internet, the number of people that know where to find you is
crucial.
How to start.
As a search engine optimization specialist, you will help website owners draw
traffic to their sites. Having a website to represent your presence in
cyberspace doesn’t mean that others can find you. Through the use of keywords
and a user friendly domain name for your website, you can ensure that your
clients’ websites make their way into the top ten results for Internet searches
pertaining to their particular niche.
Take some time to
search the Internet yourself. Look at website names to see which direction you
need to go with when choosing the domain name. Once you have a name, get it
registered and get going setting it up. How well people can find you on the
Internet will test the skills that you will market to your clients.
Starting costs.
If you own a computer already, your costs will be around $1,000 or less.
Advertising and setting up a home based office will be the bulk of your cost.
To get started, you will need: printer, telephone for business, fax machine,
and software. A spreadsheet program allows you to input all of the client
information and list keyword suggestions for their website content and website
domain name.
Skills needed.
HTML is the language of most website pages. The more familiar you are the
better. A listening ear and good people skills are important to getting all of
the information from your clients to help them optimized their website
rankings. Patience is also needed. It will take time for the results of your
work to manifest itself.
Marketing. Advertise on your own website and other small business
websites. Ads in computer magazines, business trade magazines, and flyers are a
good start. Send flyers to local businesses. Do a mass mailing.
Do searches for
local businesses and see where their website falls in the rankings. Visit the
websites and see what can be improved about the site to increase their
visibility. As a hook, offer one suggestion to the company when you get a
chance to meet with them. If they agree with it, they may want to hire you to
hear more.
Search engine
optimization is the key to making your business stand out on the Internet. With
so many businesses competing for various niches in the market, everything that
can be done to improve the bottom line is a plus.
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