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WAHM > Stay at Home Mom Work Ideas > Traditional Product > Start a Retro Candy Business

Make Money from Your Website - Start a Retro Candy Business

Is a Retro Candy Business In Your Future? 

Remember when you were a kid and your parents, or grandparents, would take you to the candy store? 

Jars of penny candy would line the shelves.

There’d be glorious displays of candy bars and brightly colored packages.

We’re talking about Mallomars, Necco Wafers, Slow Pokes and Boston Baked Beans. Everyone has a favorite!

Retro candy brings a sense of nostalgia to most all of us and it’s making quite a comeback. Maybe it has something to do with longing for the good old days when things were a bit easier. Regardless, it’s a great business to get into right now. With nostalgia high and the ease of the internet, you can start your own Retro Candy business. 

Differentiating Your Retro Candy Business 

Now, several entrepreneurs have recognized the trend and have set up their own retro candy websites. This means there is some competition. However, there’s also room for you to profit. The key is to differentiate your business.  

Differentiation can take a number of forms. You can appeal to a region of the country and sell only candy made in that area. There are many home town favorites to be sure. You can also appeal to a certain era. For example, selling only candy from the 1940’s. Another option is to stick with a certain type of candy. We all love chocolate and that’s an easy way to differentiate yourself.  

Personality is also a way to differentiate yourself. You can be cute and whimsical. Serious about your candy. You can add a touch of nostalgia to your website design, logo and marketing materials and take your customers back to that time. You can also be quirky. Use your imagination and study your competition.  

Finally, packaging is also a great way to set your retro candy business apart from your competition. Imagine being able to buy a retro lunchbox full of retro candy!  Cool, right? You can package your products as gift baskets. What about a membership site? A Retro Candy of the Month Club!  

What You Need to Get Started  

The foundation of any retro candy business, besides the candy of course, is a website. This will be your customer’s main source of information and where they’ll make their purchasing decision. This means your website is critically important. You want it to be easy to use. Each customer interaction has to be fulfilling.  

The website will need to be visually appealing of course. However, the candy you’re selling must also be easy to find. Finally, you’ll want to make sure your shopping cart system is seamless. Customers want to be able to add products to their shopping cart, delete them or update them, and then checkout quickly. No muss, no fuss.

Starting your own retro candy business can be a lot of fun to be sure.

Sharing your passion for sweets and helping others indulge their own is profitable and rewarding.

Differentiate yourself from your competition. Make sure your customer has a pleasant shopping experience.

Finally, take steps to build a relationship with your customers.

Capture their email so you can let them know when you have new products or promotions. To your success!y.

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