For fun, it is okay to have
a video that might have lower than normal sound
quality or a jerky hand at the control, but for your
business that is not acceptable.
When it comes to business promotion, video has gained
momentum. What would you rather see: an article about how to plant a tree or a
video demonstrating the steps? Articles are great, but for some things and some
people, the visualization makes it better.
What are the advantages of video? It is visible. Instead
of having to read half of an article to find out if it is what you are looking
for, you just have to click the play button and you will see instantly. If you
are making a soufflé, your computer can be perched on your counter, speaking
each step as you perform it.
Do you have those technical skills and knowledge to
create a video for Internet use? Maybe you already are doing some of that for
friends or family that need help polishing their efforts for their businesses.
Why keep all that knowledge to yourself when you could be making a sweet income
from it?
We know there’s a need, but where is it? There are a
number of ways that you can take such a business.
Video editing (polishing video footage created by
someone else)
Video creation (taking a script or audio and creating
video from it)
Creating video business promos
Your choice may depend on your skills and also where you
see the need in your area. You may want to offer video templates where they just
have to insert their business name and upload and run the video from their
website. But, we are getting ahead of ourselves.
You already know that to be successful a certain level
of technical skill is involved. If you have been making videos or editing them
already then you have the software and equipment necessary to run an online
business.
Your site may be twofold: Information about video
marketing and its benefits and examples of your work. It would be fun to have a
website that is like one big looping video but that is not going to convince
customers to use your service.
Balance that video artistry in action (demo videos) with
content (an example: creating scripts for your videos) that visitors can’t find
anywhere else.
Is video your passion? Use that interest and drive to
create your own Internet video editing/creation business.
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