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Start a Wedding Invitations Business
With a little creativity and flair you can start your own
wedding invitation business from home. It's not
difficult to produce and sell your own invitations. No fancy
software or graphic design skills are needed to make
beautiful and impressive work.
What you will be doing.
Wedding bells are ringing. The first notice that friends
and family get is the invitation. Both people want it to be
perfect and say what they feel in their heart. Wedding
invitations these days are more than just the invitation.
They include directions, hotel information, and other
items.
As a wedding invitation designer, you will make the big
announcement one of beauty. Working with the bride and
groom, the wedding invitation that they envision will become
a reality in your hands. Using reproducible images and
words of wisdom, the wedding invitation comes together.
How to start.
Glance at a few bridal magazines. Reading up on what is
popular in invitations gives you an idea of what services to
offer. You will be working with different styles and
textures of paper, basic and special inks, and various
fonts. A professional at a stationery or craft store may
help you learn about paper and what inks are good for each.
The business needs a name. Doing an Internet search will
reveal if the name is being used on a website. Register
your name and apply for business licenses and permits if
needed. As far as supplies, a wholesaler can help with the
paper and inks. More than one wholesaler may be necessary.
Starting costs.
Printing invitations can be a tall order. If hundreds are
needed this will take time and lots of ink. Wedding
invitation software can be purchased to help with templates
and clip art designs for the invitations.
With equipment, software, and supplies, count on spending
anywhere from $1,000 to $3,000 at the beginning.
Advertising has to be included in this cost as well.
Purchasing samples of different paper and ink types for demo
invitations is wiser than purchasing an entire ream of a
particular paper that may or may not be used. Be sure to
check with the wholesaler on the availability of each item
if it is needed quickly.
Marketing.
Advertisements in wedding magazines and trade show magazines
are a good way to start. Direct mailings to wedding
planners and stationery stores apprise them of your
existence and availability for work. Online advertising on
websites and setting up your own will bring in a diversified
audience of engaged couples.
For couples that are far away, you can offer telephone
consultations and invitation previews free of charge with
the order. An idea for expansion would be wedding extras.
Selling wedding bubbles, bells, and other keepsakes increase
sales.
Weddings are times of celebration and joy. Help couples
share the love with one of a kind wedding invitation created
by you.
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