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Home > Internet Marketing Tools > Internet Marketing Experts > John Reese > Articles

Articles by John Reese

Here is a small collection of articles by John Reese,  publisher of the famous Traffic Secrets and Reese Report newsletter for serious Internet Marketers.

How *Crap* Can Dramatically Increase Your Profits

By John Reese of

John Reese

You're about to discover something that I honestly believe can CHANGE YOUR LIFE.

This is a concept that drives my marketing. This concept continues to make me a small fortune. Today I want to share this concept with you.

"Crap can make you rich."

Don't laugh. Let me explain.

The beautiful thing about marketing online is that we can achieve RESULTS for anything LIGHTNING FAST.

We can put up some Google AdWords, drive some traffic, and
starting getting results in a matter of MINUTES.

I can essentially write a sales letter, include an opt-in form,
and create a little infoproduct to sell, all in less than ONE HOUR
and have it getting results.

Okay, so the product may completely STINK. i.e. it's CRAP.
The sales letter may be nothing but CRAP too. And even if
someone DOES order, they'll be getting that product which
is CRAP and most likely will request a refund. Heck, after all,
I only spent an hour on the entire thing.

But none of that matters. The GOLD is not in the crap itself, the
gold is in the RESULTS.

Everything in marketing has a "Cause and Effect" -- everything.

If you put up the WORST CRAP EVER right now on a web site,
something WILL happen. And those results are what eventually
drives a few hundred dollars a month in profit, and eventually
produces several thousand dollars a month, and can eventually
create a small fortune.

Okay, so maybe your conversion rate will initially be 1 out of 1,000.
That's okay. With enough data that 1 out of 1,000 will become
a solid average and that site will CONSISTENTLY produce 1 sale
out of 1,000 visitors.

Hey, welcome to a CRAP conversion rate. :-)

Hehe, but seriously...

The point is this. There is tremendous value in a 1 out of 1,000
visitor conversion rate -- no matter what the price of the product
is. No matter what the offer is. Why? Because it's GUARANTEED
that you can IMPROVE upon it. You can make it better. You
CAN get MORE people to buy.

All you have to do is improve your marketing. Test small changes.
Try a few little tweaks. Improve it little by little.

Get better and better RESULTS.

Here is something I want you to engrave deep into your brain...

You will NEVER, that's right, NEVER, launch a site or any
marketing that will be even 10% of "perfect". You're never
going to launch a site that starts pulling a 10% conversion
ratio, let alone 100%.

(And before you email me and tell me that a site you
launched pulled a 10%+ conversion rate, I'm not talking about
the results of a strong endorsement someone did for you. I'm
talking about an AVERAGE conversion rate from ALL the
traffic sources you point at your site.)

So why are you spending SO MUCH TIME to get that latest
project launched? What the heck are you waiting for?

Know this... everyday that goes by without you launching
your latest project is a day that you could be using to
test and IMPROVE upon what that project produces.

Yes, that means make you more money.

Your project will never be perfect. You could have always made
it better. You could have always done this or done that.


"The biggest piece of crap ever created and launched online
makes more money than an almost-perfect project that
was never launched."

Is my point getting through to you?

The biggest mistake we entrepreneurs make is trying to
make our little projects PERFECT before we are willing
to launch them and see what they will do.

This can be the "kiss of death" for our businesses. Because
until we launch projects we don't get any RESULTS.

What you need to realize is that RESULTS are the biggest
ASSET to your online business. Even the CRAPPY RESULTS.

Because the results are what tells us what is working and
what isn't. And believe me, I've probably made MORE MONEY
from the results I discovered about things that weren't working,
so don't just think it's all about what works.

So learn to produce projects on an ACCELERATED launch
schedule. Just get the sucker to the quickest version that
will allow you to launch it and start getting ANY results at
all. Then spend your time IMPROVING on the results.

Let's face it. Many of our projects FLOP. It just happens.
People just won't buy enough of something to make it profitable.
So we must move on and work on another project. Get it out there
and see if that one starts making money. Repeating the
process again and again.

But think about what I just said and realize something. If you
KNOW the reality that many of your projects will fail, why the
heck are you taking so long to find out?

It's probably the same reason *I've* often delayed things... FEAR.

I'm AFRAID to see my "baby", my special project, fail. But since
we've already come to realize that the reality of business is
that some projects WILL FAIL, we just need to GET OVER IT.

Put that CRAP together and launch it! Unpolished. Unperfected.
Ugly. Yes, I say let the crap fly! (no, not that crap.)

So get your projects launched absolutely, without a doubt, as
quickly as possible. Get SOME results. Any results. THEN
work on improving whatever those results are to increase
your profits.

If you are planning on doing JVs with people for your new
product, or rolling out an affiliate program for it, the
(as I will call it) still definitely works.

Here's how you use it...

You put together your web site and product as quickly as
possible. Go jump on Google and buy some AdWords traffic
to point at the site. Start tracking the results -- no matter
what they are. Make changes and TEST them. Continuously
work to improve the results of the site.

When you're able to get the site to a satisfactory conversion
level, then and only then proceed with putting together JV
deals and really rolling out the product.

You know, the biggest kiss of death for an online marketer
can be to launch a product with JV partners WITHOUT having
first tested and improved a site's conversion. Do you think
your JV partners are going to promote your next project
if the initial one completely FLOPS and doesn't make them
any money? Absolutely not.


1. Create and launch crap.
2. Test that crap.
3. Improve that crap.
4. Make money with crap that eventually becomes non-crap.

Seriously. Don't laugh. This process works. Again and again.
It has made me rich.

Learn it. Live it. Love it. Let crap make YOU rich.

John Reese is an Internet Marketing pioneer that has
been actively marketing online since 1990.  John has
sold millions of dollars worth of products and services
online and his network of Web Sites have received over
1.4 BILLION Web Site visitors since their inception. You
can learn more about John, his home study courses,
and subscribe to his free ezine by visiting:

(c)2003  All rights reserved.


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Article Library

> Climbing Mount Profit - Starting from the Top
> How *Crap* Can Dramatically Increase Your Profits
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