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Moms > General Internet Marketing Articles
> Getting Started in 10 Steps
10 Steps To Getting Started With Your New Business
Starting a new
business, or even considering starting one, can be an overwhelming
process. Sometimes, it’s just nice to have a checklist. We’ll here
you go. Here are the ten steps to getting started with your new
online business.
Step One. Define your passion. What do you enjoy doing? It’s
important to make sure your business is something you enjoy. This
makes getting out of bed each morning much more enjoyable! If you’re
stumped for a business idea, brainstorm for a couple of days. Make a
list of things you like to do or are talented at. It can be
anything. If you like running, there are several business models you
can use to profit off of that passion. Likewise if you like cooking
or cats or accounting, there are business models for those passions
too. Once you have an idea or two, consider what types of businesses
you could open that relate to your passions and interests. Now
you’re ready to check this step off and move on to number two.
Step Two. Define your business model. How can your passion
make a profit? There are a multitude of options. Can you sell
information on your passion? Is selling a product or service a
better option for you? Take a look at the Business Ideas page,
http://www.internetbasedmoms.com/biz_ideas.html, and let your
creative wheels start spinning. Write down your possibilities. For
example, if you have a passion for writing you could have an
information business where you could sell information and guides
about becoming a better writer, you could sell your services as a
writer, or you could sell writing related products like books,
software or even organization products. Once you have a viable
business model that is related to an interest or a passion, you can
check this step off and move onto number three.
Step Three. Define your prospect. Who is going to buy your
product or service? This may involve some research on your part. A
great way to get a feel for your market is to participate in forums
that are related to your topic. For example if you’re considering
starting a scrapbooking business, participate in a forum or
membership site related to scrapbooking. Ask questions and get to
know who your customer is. This is important because it will help
you market to them. Note that this is an ongoing process,
understanding and defining your customer. Don’t let this be the step
that trips you up or prevents you from taking action. Once you have
a good idea about who you’re going to sell to, move onto step number
four.
Step Four. Build your website. This is the fun part and there
are many resources at
InternetBasedMoms.com. As a small business owner, your
personality is your biggest asset. People will buy from you because
they relate to you and like you. Don’t be afraid to put some of your
personality into your website.
Step Five. Outline your goals. What do you want to accomplish
with your business? Goals are different for everyone. They can range
from wanting to support your family to wanting to save for your
children’s college or even a vacation. Goals don’t have to center
around money either, some business owners are simply looking to
create something they can be proud of.
Step Six. Set up your office. What do you need to start
running your business? Make a list. A computer? A printer? A desk?
Accounting software? A word processing program? Take a look at what
you already have, what you cannot live without, and what equipment
can wait until the profits start rolling in.
Step Seven. Schedule and balance. Decide how much time you
have to put into your business. This is an important step. Spend a
week or two and evaluate what already takes time out of your day.
Those tasks aren’t going to go away, unless you hire a housekeeper
and/or child care provider. Be realistic about how much time you can
devote to your business. Once you have an idea of how many hours a
day or a week you do have to devote to your business, create a work
schedule. It doesn’t have to resemble the typical 9-5. You’re
working from home so it can be anything that works for you. Some
WAHMs work during the late hours of the evening. Some are morning
people, and some choose to work during regular business hours.
That’s one of the many perks of working from home, you choose the
hours. Once you create a work schedule, be sure to leave a little
time aside for fun. Owning your own business and running a family is
hard work. All work and no play makes…you know the saying!
Step Eight. All things legal. Look into whether you need to
register your business locally. Do you need certification? Do you
need insurance? What type of business entity are you going to have;
LLC? Sole proprietor? If you have questions, contact an attorney and
an accountant. An accountant can often tell you what type of
business is best for your situation and they can also guide you to
what accounting software to use and how to set up your books.
Step Nine. Business plan. A business plan is an important
part of starting a business. It works as a guideline to help keep
you on track toward your goals. Unless you’re applying for
financing, a business plan can be very informal. In fact, if you
simply write down the steps we’ve talked about here in this article,
you’re almost complete with your business plan. Other information
you may want to include is your marketing strategy. A marketing
strategy will outline not only who you’re marketing to but how. Are
you going to use article marketing, direct response, email
marketing, a combination of several marketing tools? A marketing
strategy, like your business plan, is a guide. It can and should be
reviewed regularly and updated as your business grows and changes.
Step Ten. Open your doors for business. Let people know
you’re open for business. Don’t sit back and wait for customers to
come knocking on your door. Get the ball rolling. Network in your
community, online, and use the marketing tools discussed in detail
on InternetBasedMoms.com
to tell the world about your new and wonderful business.
Good luck!
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