7 Steps to Boosting Your Information Product Marketing

Marketing is the most important element of the information product creation process.  After all, you may put together a fantastic product, but the sales won’t come in until people know about it.  

For this reason, it’s important to think of your marketing strategy early on in the product creation phase.  

1. Set up your affiliate program.  Decide whether you will promote your product through Clickbank or have your own affiliate program.  To maximize your marketing, you may consider doing both.  

Whether you use Clickbank or have your own program, you’ll want to put together a special affiliate area to tell people about your product.  Make your program appealing and promote the benefits of your product to the potential affiliate.  Let the affiliate know why your product is THE one to promote.  

Include sales tools for affiliate to easily access and use.  Banners, graphics, email and ad copy are all materials you can put in your affiliate center.

2. Personally contact affiliates.  Find complimentary potential partners in your market and take the time to contact them personally.  Offer them a free copy of your product for review and ask them if they would consider promoting it.   

When you contact potential partners, send a personal email to each one rather than a bulk generic email, which can be a real turn off to people.  And don’t forget to follow up.  People are busy and often times will simply forget to get back to you.  

3. Write and distribute articles.  This can be a great way to quickly get the word out about your product.  Maximize your article marketing by sending readers to a special page where they can access a free chapter of your product.  Collect their email name in the process or simply give them access to the chapter and then a link at the end to order the product for the full information.  

4. Send out a press release.  Send out a press release about your new product, and again, send prospects to a special page where they can access a free chapter of your product.  

5. Forum posting.  Forum posting can be time consuming but when done correctly can help build relationships and class you as an expert in your field.  Join a forum and contribute to the community.  In your signature line, offer a free chapter of your product.  Make sure you read all forum guidelines before posting.  

6. Pay Per Click.  This is by far the fastest way to get people to your sales page.  It’s an investment, but if you have a good sales page it may be worth it. 

7.  Purchase Advertising Space.  Find a high-traffic site which is complimentary to your and advertise on it.  To increase your click through rates, write a compelling ad copy that will get the reader to click on your ad.  Also, check that the site you’re advertising on really does receive a good amount of traffic.  You can also purchase ad space in some newsletters and Ezines. 

Marketing your information product will take time and effort, but with persistence your efforts will definitely pay off.  Remember, even top authors go on huge marketing campaigns to promote their books, it’s really no different with information products.   

To learn how to write and market your information products click here.