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 Work at Home Moms > General Internet Marketing Articles > Improving Your Target Market

Improving Your Target Market - What If You Fear You've Chosen the Wrong Target Market? (Part 2)

Now that you know how to do some basic market research for your online business, you may be worried that you've chosen the wrong target market. You've slaved for so long and nobody seems interested in your products or your website.

Don't worry, it happens to all of us. It could be a matter of not promoting your business as well as you can. If you need some promotion ideas, please pick up your copy of the Internet Based Moms Oath to ensure you've exhausted your promotion possibilities.

If you determine it's not a matter of marketing, but rather a poor choice in target market, here's a few things you can do to remedy the problem:

1. Scrap the project and start fresh: That may sound frightening, but if you've invested time and money without any return, why would you continue to be a glutton for punishment? Now that you know how to do market research, you can find a better option for yourself to get started all over. Remember, starting a business online doesn't have to be expensive, so starting over again doesn't have to break the bank.

2. Target your market better: I've seen many people make the mistake of trying to be all things to all people. Perhaps you just need a tighter focus on your market in order to sell to them better.

3. Change the Focus of Your Site: You may find your website generates a lot of traffic, but people just aren't buying your products or the products you offer through affiliate links. You don't necessarily have to get rid of the site, but you can try to change the way you make money. You can try pay-per-click programs like Google Adsense on Chitika Mini-Malls.

Whatever you do, don't be afraid to make changes and see where it takes you. If you've been working your heart out on something that just isn't working, there's no reason to keep beating your head against your virtual business walls.

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Alice Seba thrives helping other moms build profitable online business. Her course “Market Research: Can Your Passion Be Your Business?” is freely available to members of www.MomMasterminds.com

 

 

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