Traditional Website or Blog Which Is Best For Your Business?

If you’re starting a new business you’re likely facing many decisions regarding your website. For many businesses the website is the first point of contact with a customer or potential customer, which means it’s important. A website may also be the single tool that brings customers to your doorstep; it’s your biggest marketing tool.

With all the talk about blogs and blogging you may be asking yourself if a blog may be a better option over a traditional website. Here are a few points to consider when deciding what type of website to build for your company.

1. Blogs make it easy to keep content fresh. This means that Google and other search engines may rank your website higher in the results which can result in more traffic and more customers.

2. Blogs can still have static pages which means a business can still have an ‘about’ page, ‘policies’ and any other page that is important for business.

3. Blogs are no longer limited to five basic templates. There are literally hundreds of thousands, if not millions, of blog templates already available. This means business owners can go a long way toward easily customizing their website. There are also website developers that can help you customize and design a blog template of your own so your site is 100% original.

4. Blogs are very easy to work within. Business owners who do not consider themselves internet savvy can still use a blog quite successfully, and easily.

5. Blogs enable customers and prospective customers to interact with you by posting comments and becoming a part of your corporate community.

6. Blogs also enable prospects and customers to subscribe to your blog. This means whenever you post something new, they’re notified. This connects you directly to your customer without having to send an email.

7. Blogs require frequent updating. One of the requirements of a blog is frequent posting. Now this doesn’t have to be every day however, posting once a week is probably the minimum. Traditional websites do require new content if they want to increase or maintain their ranking with the search engines, however the visitor to a traditional website doesn’t expect new content every time they visit.

8. Blogs do require basic technical skills if a business owner wants to modify the look of their blog, add a plug-in or widget. Like a traditional website, business owners can hire people to help upgrade or modify a blog site.

9. While many blogs are very dynamic and professional in appearance, some customers may simply want to visit a traditional website and may be turned off by a blog setup. Examine your target audience before you build your website to make sure this isn’t a factor.

10. Blogs can be added to a traditional website quite easily and customers will easily accept the addition. A traditional website can be added to a blog as well, though it isn’t as common a practice.

Both blogs and traditional websites can work to build your business. The decision on what format to use largely depends on your personal preferences, your marketing strategy, and your audience. Both formats are viable options for your internet based business.