Stumped For Content. Three Alternatives to Beating a Dead Horse.

It doesn’t matter how much someone loves their business subject matter, eventually they’ll run out of ideas to write about. It happens to everyone, even professional writers. The result…numerous articles and blog posts all saying the same thing in a different way. There’s no doubt about it, the challenge of keeping content fresh and new is a tough one. Here are three alternatives to writing the same content over and over again:

Write something controversial. Mix it up. If there’s been something on your mind or an undercurrent in your industry that no one talks about, talk about it! Bring it up, flesh it out, and let your prospects, customers, and website visitors weigh in. It’ll generate conversation and potentially spice things up on your website for a little while. Additionally, some of the new traffic your controversial topic brings in will stick with you. Now, controversial doesn’t mean offensive it simply means something that would arouse controversy.

If you’re a fitness instructor then a controversial topic might be an article about dieting or the even more controversial topic of steroid use. One well respected copywriter wrote an article once about how blogs and blog content was basically worthless. Boy did he get a response! It generated a ton of traffic to his website and many subsequent articles.

Hire a ghostwriter. And ask them to research topics. A ghostwriter will likely come up with very different topics about your industry than you do because the topic is fresh to them. If hiring a ghostwriter isn’t something you’re comfortable with or that fits into your budget, hire an assistant to research topics for you. It’s a great way to broaden your content horizons.

Collaborate. If you’re writing content for a blog, find a guest blogger or three, if you’re writing content for article marketing or newsletters find a relevant business to partner with and trade content. For example if you’re a fitness instructor find a nutritionist and swap content. They can write an article for your newsletter and you can write one for theirs. Article marketing content can be collaborated on so that both viewpoints are represented on any single topic. For example, the fitness instructor and the nutritionist can write an article together about nutrition requirements for competitive female athletes or an article about exercise and nutrition during pregnancy. The sky is the limit when collaborating with a compatible business.

Creating useful and interesting content is one of the most time consuming challenges of owning an internet based business. It is, however, a necessity. To keep content fresh and interesting, not just for your prospects and customers but for yourself too, let go a little. Add some controversy, add a new voice, and step outside the box to bring in useful content from unexpected areas. Your readers will thank you for it!