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 Work at Home Moms > General Internet Marketing Articles > Branding Your Business

Do You Need To Brand Your Business?

Many small business owners consider branding something for big business. When we think of branding, the golden arches, the Nike swish, or the rainbow letters of Google. However, branding isn’t just for the Fortune 500. It’s just different.

Branding, whether you are a large corporation or a one person business, is a process. It’d be great if we could pick a logo, choose a business name, and be done with it. However, those little things like a logo and a mission statement are only a very small part of the big branding picture.

Where to begin.

A brand for a small business begins and ends with the business owner. Your personality is the number one tool in your business branding toolkit. Your personality is what customers are buying in to when they do business with you. Your personality is what helps your prospect decide to do business. It is often what motivates them to visit your site. Big business use personality too, they just use it differently. Think about Aunt Jemima, Ronald McDonald, or even Martha Stewart, they’re personalities, whether they’re real or fake, are their brand.

Your personality can be communicated with

  • Article marketing and publications. Your voice comes through in your content.
  • Audio recordings. Assuming you’re the person speaking on the audio, your personality will translate via your voice communications.
  • Video. Tutorials and video blogs are a great way for your customers and prospects to get to know you.
  • Pictures. Sometimes it is as simple as posting a picture of yourself on your website or on your about page. A face gives people something to identify with much more than graphics and logos.
It is important to point out that many business owners choose to post a stock photo as a picture to represent their site, they hire people to record the audios and videos and they hire ghostwriters and they are still able give their business a personality – it just takes a little more work.

Your mission statement is an extension of your brand too. It not only tells prospects and customers what makes you unique, it tells them who you are and what you’re about. For example, Starbuck’s mission statement says the following: “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.”

Your mission statement can speak volumes about who you are and what benefits you offer your customers. It can be the essence of your brand.

In addition to your personality sometimes the personal touch can add a lot to your business brand. For example, a gift basket business that has a signature purple bow on every package or a home organizer that comes with her own signature cedar clothing hangars or desk accessories.

Yes, small business branding includes a logo and a business name but for a small business it is so much more. Take advantage of your personality, craft a mission statement that tells customers who you are, and add a personal touch and your business branding strategy is well on its way to tremendous success.



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