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 Work at Home Moms > General Internet Marketing Articles > What is an eCourse?

eCourses - What Are They Anyways?

An ecourse is a series of emails, generally on one topic, that goes out automatically to subscribers. People sign up for ecourses on a regular basis to learn more about topics of interest to them. Offering ecourses to your website visitors is a marketing method that often results in increased sales.


What is great about ecourses is that they are maintained and delivered using autoresponders and so they only take a one-time set-up. Lessons or messages in an ecourse can be set for distribution at specific intervals. You decide how many lessons or messages and how often they are sent to your subscribers. You write out the information and you put these as lessons or messages in an autoresponder series, set the timing for each lesson or message to be sent, and the rest is automated. You can opt to have lessons delivered daily, every other day, every three days, or any other time frame that you think works best for your subscribers.


Ecourses are commonly used to sell products or services. For example, if you sell beauty products, you might develop an ecourse that teaches your subscribers how to use your beauty products and how these products will benefit them. Ecourses can be written for almost any product or service as long as you plan what type of information you want to share.


To plan for your ecourse you need to start by figuring out what topic you wish to cover, who your target subscriber is and what product or service you are selling. Next figure out how many lessons or messages you are sending your subscribers and how often you are sending them. Typically, ecourses are 5-10 lessons or messages where one lesson is sent each day. After deciding these, you are now ready to write your ecourse lessons/messages and load them in to your autoresponder - make sure to set the appropriate interval for each lesson. The interval for each lesson is set for the number of days after the person has signed up.


Make sure to check your spelling and grammar for all your lessons/messages. Your goal is to make the lessons and messages look and sound as professional as possible. Don't forget to run a test by sending each lesson to your self. This will allow you to review what your subscribers will see when they sign up for your ecourse. It will also allow you to check if all the links you include are clickable and work well. After these steps, you are now ready to advertise, promote and make some income with your ecourse.


For more information on ecourses and how they help grow passive income from your website, visit It includes ideas to help you brainstorm your topic and a step by step checklist on setting up your first ecourse.



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