Interview with Mary Scheidegger of Usborne Books at Home & WordArt WebArtistry
Interview & Article by Alice Seba, Editor of InternetBasedMoms.com

The inspiration to create the WordArt business came out of her love of technology and digital art. Those around her wanted to hire her to share her creative and technical gifts - and the business grew from their. Although, she has been operating as WordArt for only four years, Mary has been publishing on the world wide web for over seven years.

"Success comes from finding and keeping balance," says Mary, "not just with your business and home responsibilities, but in all aspects of life. "

For success on the Internet, Mary stresses the need for patience, above all else. In addition, she says you need a good understanding of web culture, a solid grounding of effective marketing both online and offline, a sense of humour, creativity and a sense of adventure.

Of course, we want to know Mary's advice on getting a good search engine ranking. Mary must have some clue about what she's doing. Just type in "Usborne Books Canada" on Google and she'll be on page one. Mary says there is no question that the effective use of meaningful meta tags and well chosen text will eventually result in a good showing on most search engines. Well planned, aggressive and strategic use of links and online directories will increase a site's ranking. And don't forget patience!

Mary's story is particularly special because Mary has been the primary breadwinner of the family for four years. For the most part, she has the support of her husband and children to get her work done. She works long hours into the night, but insists she never misses a school concert or soccer game. However, she does try to miss as many early morning hockey practices as possible - but we can all sympathize with that! Even with her busy life with three children, Mary has managed to provide a comfortable lifestyle for her whole family.

Mary Scheidegger is a mother, wife and an active volunteer in her community. She lives in Salmon Arm, BC, with her husband and three children. Ben is 11, Jenna is 10 and Hannah is 8.

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