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You are Here: Free Internet Marketing Newsletter > Back Issues > Ready... Set... Action! - December 18, 2006


Wow, the holidays are pretty much here. Can you believe how fast
this month is going? Hopefully you’re finished or nearly finished with all your holiday preparations and are ready to enjoy some quality time with your family.

Just a quick update, last Thursday December 14th we launched the new PLR membership site All Private Label Content. After receiving such positive feedback and requests for additional content, we’ve put together some special PLR bundles on topics ranging from natural parenting and gardening to WAHM and many more.

Go here for more information,

We’ve also launched the new private PLR forum where we’ll be discussing creative uses of PLR and other marketing tactics. If you’re a member please come on over and join the discussion,

Thank you again for all your support.

This week we’ll finish up with our information product series. During the past few weeks we’ve talked about why it’s important to have your own information product, doing your research and now we’ll look into taking your first steps to putting together a product.

If this is your first information product you may be feeling overwhelmed at the thought of the task ahead of you, but if you break it down into small steps it won’t be so overwhelming.

Here’s how:

Start by writing an outline of what your product will include. Having an outline makes the writing process much easier and helps you break it down into small achievable chunks.

This also gives you a great opportunity to brainstorm any additional chapters or information you can add to the book. The more detailed you make the outline the easier the writing process will be. Taking the time to do the preparation before you start writing will make the process much easier.

Get help with the research. If you're feeling overwhelmed finding all the information you need, why not pay a VA to help you with the research. Give your VA an outline of what the product will include and ask her to research the topic for you.

Once you receive the research simply go through it and put it into your own words and add or delete as necessary.

Record your thoughts. A lot of us have trouble putting our thoughts into words. If you’re finding it difficult to get started, try recording your thoughts. Then transcribe the audio and you should have quite a few pages. Once your document is ready go through it and edit it to make your words flow nicely and add any additional information.

Outsource it. Sure this will cost you a little money but if you've been holding back on getting started for a while this may be a wise investment. Give someone else your outline and have them write the book for you.

You can visit places such as or to find a ghostwriter with information product experience. You can also visit a few online forums and try to get recommendations that way. Always be sure to ask for samples of the writer’s work before starting such a big project to avoid disappointment later on.

In some cases it’s worth it to have the writer first complete one chapter of the book for an agreed rate, if you don’t like the work you’ll have spent a little money but it’s best to find out now rather than when the whole project is complete.

There is a great sense of relief and achievement that comes with finishing your first information product and the great news is once you've done one and learned the ropes the second will be much easier.

So why not make it a goal for the New Year to write at least one information product? Here are your action steps:

* Do your market research to make sure there is a need for the product.

* Take your time writing a full descriptive product outline.

* Start your product research for each section of your outline or hire someone to do it for you.

* Start writing each section of the outline or hire someone to write it for you.

That’s it one small step at a time, before you know it you’ll have Your own information product!

We’ll be taking a little break for the holidays next week, but we'll be back the following week with more tips for you. We'll be talking about website traffic and how to get more of it. Look out for that special issue with some creative traffic tips and methods.

Talk to you soon,
Alice Seba & Mila Sidman

WAHM Talk Radio Notes from Kelly 

Listen in this week as we celebrate the Christmas holiday by stuffing stockings for work at home moms who have submitted their business Christmas wishes to Work at Home Moms Talk Radio.

We've got Merry Christmas greetings from several WAHMs as well!

For the WAHM and Her Family
Kelly "Ho Ho Ho" McCausey


Week in Review

Yahoo's new search advertising program, "Panama" is now open to advertisers in the US. Some of it's features include the ability to rotate ads and geographic targeting. New users have access when the sign up and current advertisers are gradually being switched to the new system.

  ~ Linda Stacy
     Assistant Editor

This week in the chat rooms....

Take a break from your holiday celebrations or preparations and learn how to start a business in wellness, non-toxic products, video email, and cosmetics or shop for jewelry.




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