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You are Here: Free Internet Marketing Newsletter > Back Issues > Be Prepared - December 4, 2006

Hi ,

Before we get into this week's topic, we just wanted to remind you that you can still get in on our All Health Content charter membership:

If you target the health market or love to share health-lifestyle ideas with your readers, this is perfect for many, many New Year's Solutions that will be made in just a few weeks from now. :-)

Speaking of the New Year, let's talk about the common New Year slow-down many businesses experience:

If you’re selling consumer products you’ll probably be quite busy this December. Unfortunately, after the Holiday sales spikes comes the January slow down. If you’re selling products you’re probably already familiar with sales slowing down the first few weeks or months of the year.

There are a couple things you can do to prepare yourself:

1. One is to focus on what your readers are focused on. We already talked about health, New Year's Resolutions and how you can tap into that.

Check it out here:

2. Another thing you can do is adding information products to your selling arsenal. When the funds might not be coming in so readily, you might be hesitant to invest a lot of money into your business.

Information products allow you to add a new product with little now that the busy season is over, you have time to dedicate yourself to creating your first (or second or third!) information product.

Now you may be thinking, "But I sell candles how can I write an information product about candles?" Well you don’t necessarily have to write about candles, people interested in candles may also be interested in home organization or aroma therapy. Talk to your customers and readers and find out what information they are craving.

If you sell personalized candy wrappers you may be able to write about how to throw the perfect kids party. Or you might even give them ideas on how to start their own candy-wrapping business...and show them how they can buy all their supplies from you!

You can write information products in just about any market. People go on the net to search for information and often times they’re quite happy to pay for the information rather than spend their valuable time surfing through a ton of sites to find the freebies. Huge sellers like are testament to this fact.

Here are a few more reasons why every online business owner should have their own information product:

- They add great value to your customers and readers and they’re relatively easy to put together.

- You do the work once and you'll have a product that will keep producing for you over and over again.

- You can create an affiliate program and get others to promote your product.

- You can take a short portion of the product, turn it into a free report and use it to build your mailing list (and of course promote your paid product).

- It's an extra passive income stream for your business, especially when everything is downloaded right off the Internet. There's no need to go to the post office.

You can also stop by the forum and ask questions:


We're happy to give you hand.

Talk to you again soon,
Alice Seba & Mila Sidman

WAHM Talk Radio Notes from Kelly 

My guest this week is Lynne Guaglione of GeeGuides was born
as a home based business with Lynne and her husband as key players.

Lynne has always been pleased that her young daughter has been able to be
involved in their business and even now has her own office in their

They offer online art tutorial classes that would make a really fun
Christmas gift for one of your kids or grandkids.

Do you have a question about how to get rolling with your business? Use our
Listener's Line to call in your questions (Call my Listener's Line at (214)
615-6505 ext 9115.) or feel free to email it to me. Maybe I'll answer your
question on next week's show.

For the WAHM & her Family,
Kelly McCausey


Week in Review

Last Monday, dubbed "Cyber Monday" is supposedly the online shopping equivalent of brick and mortar businesses' Black Friday. ComScore Networks reports that it was the biggest recorded online spending day with a 26% increase in sales this year compared to last . They expect to see more record breaking days later this month, probably next week.

Nielsen/NetRatings reported that apparel and accessories enjoyed the highest share of online revenue, followed by office supplies, and computer hardware.

  ~ Linda Stacy
     Assistant Editor

The chat rooms are relatively quiet for the next couple of weeks so if you can still deliver holiday gifts it's the perfect time to schedule an online party. Stop by this week for jewelry and Internet security or to start a business selling non-toxic products, video email or cosmetics.




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