Internet Marketing Newsletter - February 2009 Issue

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In This Issue

Issue Date February 2009

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- Strengthening Relationships in Business

Hi,

It’s hard to believe that it is already February! Before you know it we’ll be welcoming spring tulips. But I’m jumping ahead of myself when I’d rather not, and I don’t want you to do that either.

There are too many good things to focus on right now. With this month being about relationships and appreciating those we care about, I thought we’d focus on the importance of building on what we have…our clients.

Strengthening client relationships is one of the most cost effective ways to improve a business.

Just as our personal relationships sparkle with a little attention and fun courtesy of Valentine’s Day, so too can our business relationships help to boost our earnings, if we just apply a little attention and care.

Note: If you haven't done so already take a look at SBI! This is one sure way to build a business based on providing value and building a thriving business in a positive way - http://www.sitebuilditonline.com

Wishing you all the best,

Using Blogs to Build Client Relationships

Many of us work at home moms maintain blogs for business and pleasure. Even if you try to keep your personal ideas on one blog and your business ideas on another, keep in mind that the Internet provides pervasive access to any and all. When you blog always blog as if anyone will be reading your blogs, including your clients…and the people they serve.

With that in mind, it would be wise to incorporate plugs and promotions about your clients’ businesses whenever appropriate and relevant.

For instance, let’s say you have a client that is a realtor and you are blogging on your personal site about the drop in real estate values in your community and how this has affected your re-sale plans. What an opportunity this could be to talk about the real estate advice and consultation services that your client provides.

If you have a strong or growing audience, this could be a goodwill gesture that could actually translate to more business for your client.

Do you Twitter? Twitter.com is the real-time micro-blogging tool that’s a media darling at present. It has been credited with influencing everything from the recent U.S. presidential election to “mom” consumers of pain relief products like Motrin (Google “Motrin controversy on Twitter” to find out more).

If you’re active on Twitter and have a following of influential or up and coming small business owners, publish ‘tweets’ about your top clients. Your tweets will get in front of your own followers and the millions of other users viewing the public “twitter timeline.”

More business for your clients means they’ll be able to more frequently utilize your fine services. Just ensure that whenever you post about your client’s business you let them know so they’ll be aware of your efforts to boost their bottom line!

This is the kind of relationship building activity that has more currency than flowery emails and “form letters” to your client/prospect list. If you’re working with the best, let the world know.

Share Tips and Resources with Clients

Since you’re a savvy business owner who’s connected to a top resource like InternetBasedMoms.com, you’re apt to know a lot about the most current and effective online business practices today.

Why not share that relevant information with your clients?

For example, if as a result of discussions in our forum or news posted on our InternetBasedMoms.com website you become aware of some new technological release or product that’s news to share with your clients who rely on the newest technology.

That kind of news could save your client money and maybe even some frustration. The more you act like a concerned business partner the more your clients will appreciate and trust your judgement and that strengthens your working relationship.

Do you have the Time to Do Research?

If you’re worried about finding the time to keep abreast of current affairs and trends that might affect your business and the clients you serve…think again. You market research should be part of your business plan. Unless you have thousands of dollars to pay consultants to keep you up to speed I’d recommend you put just a few minutes each day to see what’s hot and what’s not in your industry.

Just like many people like to read the morning paper to know what’s going on in their community, so too should you read the appropriate publications to know what’s going on in your segment of the marketplace.

Block about 30 minutes each day to read from your custom list of favorite and popular newspapers/publications. You’ll end up learning about new products, services, marketing trends and best practices in your market.

The knowledge you pick up could make a big difference in how you work and could be quite inspiring as well. You’d be surprised at the kinds of ideas that you can come up with for your business and for your clients all based on a review of some of the top publications in technology, marketing, small business and your own particular niche.

To get you started, here are some great websites to consider adding to your daily review of the “news to know”:

Tax Time References: http://www.taxsites.com/
Banking and Budgeting: http://finance.yahoo.com/banking-budgeting
CNN Money: http://money.cnn.com/
Useful Business Statistics Online: http://www.bizstats.com/
Advertising Age Data Center (Advertising Age is the leading publication for the advertising industry): http://adage.com/datacenter/
Mediamark Research provides the sharpest snapshot of American consumer behaviour and preferences: http://www.mediamark.com/
Small Business Administration: http://www.sbaonline.sba.gov/
Analysis of Current Technology and Industry Forcasts: http://www.ebusinessforum.com/

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