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You are Here: Free Internet Marketing Newsletter > Back Issues > Subscriber question answered- April 8, 2008

In This Issue
Issue Date April 8, 2008

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*Internet Based Moms has a strict ZERO-SPAM Policy*

- Mila's Note: Subscriber question answered

- Community & Networking: Much needed down time..

- Featured Article: How to Secure Profitable Joint Ventures & Affiliates...

- Mom Recommends: The Easiest Website Builder Around...

- Moms Marketplace: Traffic, websites, content, and other people's stuff! Plus your opportunity to reach THOUSANDS...

 

 


A Note From Mila

 

Hi,

Last week a subscriber sent in the following question:

Mila, I've been online a few years and have three websites. I mainly make money with affiliate marketing and AdSense but now I really want to sell my own products. The problem is I don't consider myself a writer and I seem to go blank at the thought of writing anything. Can you help?

~~

I sure can.  This is a problem that many, many online business owners have. They're able to easily share information on their websites or blogs but when it comes to actually putting that knowledge into a product to sell they seem to blank.

The thing is, if you're sharing information already on your website putting that same info into a product is no big deal... I know it seems like it, but stick with me a minute...

Online, the rules of traditional publishing don't really hold much water. Sure, professional writers (who judges who is a good writer anyways?) will tell you that your writing should be structured a set way, your sentences need to make grammatical sense, etc.

And I agree to a certain extent, good writing does need to flow well, be readable and make sense but it does not have to follow ALL the rules you were taught in English class -- not online.

Here you have tons of room for deviation from the norm and that standard considered "good writing."  At the end of the day, people come online looking for information and if you give them that information in a straight forward, easy to understand way you can't go wrong.

I make loads of grammatical mistakes in my writing, and I actually am very well trained and could go back and edit my own work, but I usually don't bother. Know why? Cause most people don't really care and in fact don't even notice those mistakes.  Yes, it is true most people read at an 8th grade level on average... that means that straight forward writing will always be easier to understand.

Once you understand that, the writing process shouldn't seem as daunting.  The next thing you'll need to do is simply get started. Lack of action will squash the best intentions, so just get started. Simply put your thoughts down on paper (they don't really need to be structured at this point). You can also record yourself speaking about your topic.

Once you have some content on paper it's a lot easier to go back and make your sentences flow well and give your writing some structure to make it easy for the reader.

When I write, I like to write in a frank manner. The reason is simple, I don't like to "beat around the bush" and I think most people appreciate honest, frank writing -- no bells or whistles just helpful information delivered in an honest way. 

Keep those few points in mind and you'll do just fine. And to be perfectly honest, most of your energy as a business person really shouldn't be placed on the writing, it should be placed on the marketing -- writing a great book is one thing, selling it is another matter altogether...

I've also included a helpful article in this issue "Avoiding Toddler Tantrums in Your Marketing" to help you overcome any potential customer tantrums in your sales process... hope you enjoy it!

And remember, subscribers are always welcomed to send in their questions to me (scroll down for contact details).  Also, scroll down for community notes and other great stuff!

Have a wonderful week!

Wishing you much success,

Mila Sidman, editor Internet Based Moms

"Helping Moms Succeed in Online Business"

 


Community & Networking

Next week is spring break here and as usual, the weather isn't going to cooperate. Instead of dreading the "I'm so bored" complaints, I've come up with a solution. I'm putting my teen to work! That's right, she's going to officially become my research assistant. I'll also have her updating my website and handling a few other tasks that I never seem to have time for. Hopefully this will keep her busy so I can continue to work.

How do you handle the long breaks when the kids are home? Stop by the forum and let us know.

Experts
If you spend all your time taking care of your business and family, but never have enough time left for yourself, Aurelia has some great ideas for finding "down time"

When times are tough it's sometimes hard to get and keep clients. Elaine shares some ways to increase your value so that your customers feel they're getting their money's worth.

Alice offers some tips for defining your target market. Once you know your target, it's a lot easier to market to them.

Find these and other new posts at
http://experts.internetbasedmoms.com


Forums
A quick peek in the message board shows discussions on:

- Sales page tips
- How best to give an ebook away
- Likes and dislikes of WordPress 2.5
- Link Cloaking

Come join the discussions
http://www.internetbasedmoms.com/bb

Until next time,

Melody Spier
Assistant Editor


Featured Success Article

Avoiding Toddler Tantrums in Your Marketing
By Mila Sidman

Have you ever seen a toddler have a temper tantrum?  Once they're at a stage where they're kicking and screaming, it's really hard to get them to listen to you isn't it?  But if you diffuse the situation from the start or avoid putting yourself in the situation that will cause the tantrum in the first place (i.e. the grocery store checkout at lunch time with a hungry and sleepy toddler!) you can avoid 'most' tantrums... and it's definitely easier to connect with your toddler when they're happy go lucky than kicking and screaming.

Think of selling the same way -- don't give your potential customers a reason to click away or have a tantrum because they can't easily navigate your website or find information about your products. Customers in today's market place are much like finicky toddlers -- short attention span, always on the go, and ready to shout NO when they don't like something.

This is why it's important to keep those customers happy in the first place. Here are a few easy ways to achieve this.

Make them feel secure 

If your website sells x, y, & z widgets make sure you give clear information about each widget.  Have an FAQ page where you answer any possible questions the customer may have about your product.

Also, make your contact details easy to find.  Just cause you're doing business online doesn't mean that you don't have to worry about people contacting you.  In fact, online this is more important than offline.  When you aren't there to personally greet your customers, an "about" page with full contact details is the next best thing for your visitors.

Make your customers feel safe and secure by being completely honest and providing all the information they need. 

Keep your promises

Have you ever seen a toddler's face when you promise you'll go to the park only to backtrack and say "sorry honey but something came up and we'll have to go another time?" -- Not good.  Your customers aren't any different. If you say that you answer support emails within 24 hours, then make sure you do so. Better yet over deliver and answer those emails in half that time.

If you say that products arrive within 3 to 5 days, then make sure you have a system of following up within that time to ensure your customers have indeed received their goods. Basically, if you say you're going to do something follow through -- it's not only good business, but also the polite thing to do isn't it?

Give clear instructions

Like toddlers, grownups need to be told what to do too. When a customer is new to your site or a process -- say like ordering online -- it's important they have easy to follow steps. Don't assume that all your visitors will be web savvy.

For example, if you order digital products regularly online and pay through Paypal, you'll know that Paypal redirects you to a download page where you can access your products. Well, not all customers are familiar with this process so don't ever assume people will just know... remember what it was like when you were new to the online world? 

Make the online process easy for your customers by providing clear instructions for everything they need to do.  If you're selling a product, ask them "click here to order now" and detail what will happen once they click on the link. Be super specific and detailed at all times.

Show them a little love

Being nice not only makes you feel good, it's also great for business. Send your customers a little something extra once in a while to show you appreciate them -- a nice discount on future products will do. A customer appreciation card is always nice too.

But the best thing you can do to make your customer's feel good is to simply provide stellar customer service. Take each customer's needs to heart and help them solve their problems. This attitude in business will pay you back over and over again... and you'll feel good too.

Keep in mind selling isn't difficult once you understand that a good sales person merely knows how to connect with their prospects. By being proactive and giving your customers the information they need and providing great customer service, you can avoid many problems in the first place.

Inevitably sometimes no matter what you do your customers will still get upset at you, don't take it personally, simply handle that customer with your excellent customer service skills and pride yourself in providing the best service possible at all times -- no matter what the outcome -- and you'll do just fine.

--------

Mila Sidman is the owner and editor of the popular website Internet Based Moms. She's a copywriter, marketer and mom with a passion for helping women succeed in business.


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