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You are Here: Free Internet Marketing Newsletter > Back Issues > Make the Most of Your Direct Sales Business - April 16, 2007

Hello again,

We hope you had a wonderful weekend and a great start to the week. Last week we started our series on direct sales. There are a lot of moms who want and need the flexibility of a business which fits around their family but still makes them money. Direct sales can be a great option, whether you want to make a little extra spending money or build a full-time business.

If you really want to make the most of your direct sales business, you should consider building your own website to promote your products. Why? Because your website can act as a 24-hour store front and can be a place where people can come to you and see what you have to offer. You can reduce the amount of time spent hosting parties and knocking on doors. And even if you still do those things, you can quite easily build an extra income stream by just having a website.

This week we’re going to give you a few tips for building and maximizing your direct sales website. First, we have to note that some direct sales companies don’t actually allow you to have your own website representing their company, and others request you place a disclaimer on your site stating you’re an independent distributor. Please check your company’s policy before building a website.

Now lets get started…

Website Basics - Your website should also be easy to navigate, be pleasing to the eye – avoid flashing imagines and pictured background, and give a little information about you. If you have a passion for the product you’re representing that passion will show through the words on your website. Make sure your writing and style reflect your positive feelings about the company you’re promoting.

Give Information – When you build your website, don’t just place pictures of your products with a “buy now” button. Give people information relevant to your products.

For example, if you sell soy candles explain the benefits of using soy candles versus regular candles. Give tips on how candle light can change the mood in a room or how candles can help you relax. In other words, provide quality information. This will help your website rank well with the search engines and bring you free traffic. People are also more likely to purchase your products if you provide a link after they read an informative article, rather than just placing a “buy now” link on the main page of your site.

Recruiting Tips – A lot of top direct sales people place big emphasis on recruiting a team. Include a page on your website, which states the benefits of joining your direct sales opportunity. Provide articles, tips and information to help people learn more about your business. A website can be a great tool for building a direct sales team.

Having your own direct sales website can be a real boost for your business. These tips will help you get started and we’ve also put together two new articles to help you build a profitable direct sales website and maximize your online success. You can find them here:

We hope you enjoy those. Next week we’ll be back with tips on how to recruit a happy and profitable direct sales team. Speak to you then!

Take care,
Alice Seba & Mila Sidman

WAHM Talk Radio Notes from Kelly 

I have three more of our 2007 WAHM MVP Winners on this week's show.

Stacey Kannenberg is an award winning author, publisher, motivator, consultant and MOM. Owner of Cedar Valley Publishing, she is the co-author of the award winning and California and Texas Approved books; Let’s Get Ready For Kindergarten! and Let’s Get Ready For First Grade!

Inspiranza Designs began with an idea that there was something missing, a hole in the market. That missing element was sterling silver and genuine gemstone jewelry versus the costume jewelry that was presently being offered through home parties. After years of letting that idea develop and grow, Diane Lawrence and Dawn Fischer made their dream a reality by launching Inspiranza Designs in 2005.

Cindy Rushton is the wife of her very best friend, Harold Rushton, and the mother of Matthew (20) and Elisabeth (16) who have always been homeschooled. Cindy lives in the beautiful mountains of North Alabama in her dream cedar cabin. Cindy is the author of over 80 books, Bible studies and homeschool resources. She edits and publishes two magazines, Time for Tea and Homeschooling The Easy Way.

For the WAHM & her Family,
Kelly McCausey
Visit and listen to WAHM Talk Radio:


Week in Review

CafePress moved its affiliate program to Commission Junction. All new affiliates will sign on through CJ and the current in-house affiliate program will be completely discontinued on May 31st. The move results in a lower commission rate for affiliates and is expected to result in better exposure for Marketplace sellers.

  ~ Linda Stacy
     Assistant Editor

Is your company offering a special spring sales or recruiting special? Why not schedule an online party or opportunity chat to spread the word?

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