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You are Here: Free Internet Marketing Newsletter > Back Issues > Here's the formula - April 30, 2007

Hi there,

This week we want to talk a little bit about the skill every online business owner needs – copywriting. It doesn’t matter how good your product is, if you don’t have the right wording on your sales page you’re not going to achieve the best results.

It’s interesting that many of us work on our SEO, article marketing, link building and other business activities yet copywriting is one of those things that often gets put aside for later.

If you’re just getting started, it can be a little daunting to know what words to use or even what structure to write them in. This week we’re going to give you a little insight to help you improve your copywriting skills or simply get started.

And if you’re thinking copywriting is only for a select few who are naturally talented, think again. Copywriting is an acquired skill. With a little practice and hard work you CAN achieve great results. Here’s a copywriting formula which will help you get started. It’s called the AIDA copywriting formula:

Attention – Your first goal should be to gain the reader’s attention. How do you do this? By writing a strong, benefit-oriented headline that’s going to make your reader want more - “Learn How to Quickly Lose Those Last 10 Pounds In 3 Easy Steps”

Interest – Now that you’ve grabbed your reader’s attention, it’s time to peak their interest. Following the same principles of writing your heading, write a subheading and introduction paragraph that will get your reader to take notice and stay with you for the next step…

Desire – Your body copy should create desire in your reader. Talk about the benefits of your product and just how those benefits will make your prospect feel. Create a picture in their minds. Help them see how your product is just right for them. When, and only when, you’ve achieved that move on to your final step…

Action – Don’t be afraid to tell your reader what to do. They’ve stayed with you this far, which means they’re interested in what you have to offer. Now close the deal and get them to act. A strong call to action is precise and to the point - “click here to instantly download your report” or “Click here to guarantee your low rate.”

It does take a little practice and tweaking to get your copy just right, but the most important thing is to get started. Take action and start writing that sales page, you’ll never know how your prospects will react until you put it out there.

And if you need an easy guide to help get you started, take a look at our Moms Talk Biz Guide to Copywriting. It includes everything you need to start writing copy that sells. Go here to learn more:

Now get writing!

Take care and speak soon,
Alice Seba & Mila Sidman

WAHM Talk Radio Notes from Kelly 

Karen Talavera is the founder and principal of Synchronicity  Marketing, a marketing consultancy specializing in integrated and email marketing strategy, planning, campaign development, and education. Prior to starting Synchronicity Marketing in 2003, Karen spent nearly 15 years in marketing and sales for both large companies (R.R. Donnelley & Sons, Experian) and small ( culminating in a position as VP Marketing in an email services start-up in Chicago. When that company, the second start-up she'd worked for in under two years, ran out of funding and couldn't find a buyer, Karen was laid off and made the decision to get off and stay off the corporate train.

Melissa Khalinsky, owner of and one of 2007 WAHM MVPs will also be on this week's show.

For the WAHM & her Family,
Kelly McCausey
Visit and listen to WAHM Talk Radio:


Week in Review

Illinois based Noah's Ark Animal Workshop has acquired Stuff-a-Friend of California. This is the 2nd time Stuff-a-Friend has changed hands having been acquired by Beverly Hills Teddy Bear company last September. Both companies offer "stuff your own" toy animals.

  ~ Linda Stacy
     Assistant Editor

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