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You are Here: Free Internet Marketing Newsletter > Back Issues > I Personally Want to Welcome... - December 10, 2007

In This Issue
Issue Date December 10, 2007

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*Internet Based Moms has a strict ZERO-SPAM Policy*

- Mila's Note:  Feeling good and very blessed!..

- Community & Networking: Setting goals...

- Featured Article:  Introducing price into your sales copy...

- Mom Recommends: The opportunity to do something...

- Moms Marketplace: Traffic, websites, content, and other people's stuff! Plus your opportunity to reach THOUSANDS...

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A Note From Mila




We put up our Christmas tree this weekend and I'm feeling all Christmasie :-)


I've been so busy lately I forget how much I love this time of year. This week I've got a nativity play, a school art exhibition, dinner with a group of 10 years olds, and a PTA meeting (Note to self: Tell PTA Dec is NEVER a good time to hold a meeting). So busy but feeling good and very blessed!


On the business front, I officially want to welcome all our new members to the forums. We've been having some great conversations, and I look forward to getting to know you all better. I think as women in business it's important to help and support each other. After all, we understand how challenging it can be to juggle both a business and a family - support definitely helps make life a little easier.


As you know we also added a job forum to the boards and I have a great little freelance and work at home job guide for you... I just need a few days to finish putting it all together and will let you know as soon as it's ready!


And if you happened to miss Friday's email about our new Finance PLR membership - go here for the full details -


Please scroll down and read about all the latest happenings in the work at home mom community. Our featured article is all about when and how to introduce price in your copy. And finally don't forget to take a look at our top recommendations.


Take care and stay safe.


Wishing you much success,

Mila Sidman, editor Internet Based Moms

"Helping Moms Succeed in Online Business"

In partnership with Internet Based Family - The easiest website builder on the net!

Community & Networking

The end of the year is fast approaching! It's time to start thinking about next years goals. If you haven't created goals in the past, you really should consider it. Setting goals gives you focus and it allows you to see what steps you need to take in order to get what you want. Whether it's doubling your income, increasing your downline, creating a new product, hiring an assistant or getting fit, writing down your goals is the first step to reaching them. 

There are many ways to go about this but I tend to take the easy way. I write out each goal I want to meet, then break it down into the steps I need to take in order to reach that goal. I then add one or two steps to my monthly to do lists and mark them off as I complete each one. Doing it this way allows me to slowly work towards my goals and also keeps me focused.

So if you need a little help growing your business, try setting some goals for 2008. It only takes an hour or so and will help you keep your focus all year long.

Also, a quick reminder that you can still find some great gifts on our Holiday Bargains page.

If you've ever heard anyone say "it's all about who you know", they may be partially right. Sarah's latest post offers a list of 20 leaders in your community who you need to connect with. She'll also be sharing how you can connect with these leaders in an upcoming post, so be sure to drop by often.

What kind of seller are you? This is the question Jenni asked of our readers. To see what type of seller you are, visit:

If coming up with great headlines for your content leaves you frustrated, Mila shares ten easy to follow tips for writing compelling headlines.

Here are a few hot topics from this past week:

-  What's the hardest part of starting and growing an online business?
-  How do I get more hits to my website?
-  Do you find it harder to raise boys or girls?

Stop by to share your thoughts and join the fun today:

This week in the chat room, you can learn more about the Shaklee business and also buy some Mia Bella candles.

For complete information on upcoming events or to schedule a chat, consult our interactive calendar at

Until next time,

Melody Spier
Assistant Editor


Featured Success Article


Help!  How Do I Tell Them How Much It Costs?
By Mila Sidman

Introducing price into your sales copy can feel uncomfortable.  If you have a high priced item or service you may feel like the asking price is a turn off and you’ll lose customers.  Here are a few tips to help you state your asking price in a manner that feels comfortable to you and more importantly comfortable to your prospect.

#1  State your price in terms that make it feel small.  A common strategy since the takeover of Starbucks is to compare the price of your product to a cup of coffee.  “For less than a cup of coffee a day you can have….”  This is a good example of the strategy but please avoid this particular example, it’s overused. 

I recently read an ad for a personal running coach and she advertised her program as costing $365 for a year of coaching.  I immediately thought, that’s not bad, that’s $1.00 a day but I bet many people completely missed that and simply thought,  $365 was too much money.  If she’d stated it in those terms, she might have converted more prospects. 

#2  Value the parts.  If you’re selling an online course for $500 that original price might seem a bit steep to some readers.  However, if you break it down and tell them that they’re getting two DVDs valued at $100 each, a workbook valued at $150, website access and a membership forum worth $200 and monthly telephone calls with you for the next 3 months worth $500, then the total value is significantly more than the asking price and your prospect doesn’t feel so bad about spending $500 for the course. 

#3  Show the value in comparison to the price.  Or stated more simply, would you pay $100 for a product that will generate thousands in profits?  Show your reader the monetary or time saving value of your product or service if it is applicable.  Time is worth money to many and they’ll willingly pay your asking price if you demonstrate that the time they save will be worth the cost.

#4  If you are offering a high priced item, offer your prospect the ability to spread out their payments.  The commercial hype version might look like this, “10 easy payments of $15.96 and you too can have glutes of steel.” 

Of course they might also add that for less than a cup of coffee a day…You can easily make this strategy work for you, and with less hype.  One common practice is to make it an option for your buyers.  They can buy it in one lump sum or they can choose the payment option.

#5  Add a component that your customer is unable to value.  One common pricing strategy, particularly in information marketing, is to add a CDROM, workbook, or other item to their book in order to ask a high price.  The reasoning is that a CDROM is difficult to value.  In the store they can cost anywhere from ten dollars to several hundred.  This makes your package more than ‘just a book’ and helps your reader justify the expense.

The trick is to introduce your price and call to action in a way that doesn't feel hyped up but actually offers value to the customer. Don't be afraid to sell and introduce your price in a confident manner.

Also, I have a little secret to share with you... If you want to learn to write good sales copy that doesn't feel or sound hypey yet produces excellent results, I recommend Maria Veloso's Web Copywriting University course.  This lady has influenced my writing style greatly and she's also extremely nice and helpful. In summary, her course rocks - Go to for more info.

Mila Sidman is the owner and editor of the popular website Internet Based Moms. She's a copywriter, marketer and mom with a passion for helping women succeed in business.


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