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Community & Networking

How To Generate Links To Your Site 
By Mila Sidman

There are a number of effective ways of getting links to your site, and as this is such a crucial part of search engine optimization, it is worth trying as many as you have time for. The following suggestions should give you a good start: 

Link to other sites 

If you include links to relevant sites on your webpage, you can then contact that business to ask if they will link back to you in return. This is known as a reciprocal link. They are not obliged to do this, but many will as a gesture of goodwill, especially if your site is equal or greater in popularity to theirs.  

Include a ‘link to us’ page on your site 

This page should include the code your visitors will need if they want to place a link to your site on their own site. You may wonder why anyone would want to link to your site, but a relevant online businesses might do so in the hope that you will link to theirs in return.   

Write and distribute articles 

In recent years this has become the most effective way to generate one way links to your site. You can write articles relevant to your business and include a resource box at the bottom of the article with a link back to the appropriate webpage.  

These articles can then be submitted to various article directories. In itself this provides one link per directory, but it can also generate more links if people want to download your articles to use on their own websites.  For someone to want to do this your article should be carefully researched, informative and well written.  

You can also post articles on your website and allow your customers to download them for free and use them on their own websites. As long as you stipulate that the content and the resource box at the bottom of the article stay as they are this can generate valuable hyper links to your site.   

Join forums  

Posting comments on forums that relate to your business can be another way to generate links to your site. It is a good idea to build up your credibility and reputation on the forum by getting actively involved in various discussions before you start including links back to your site in your posts.  

It is a good idea to check the rules of the forum to see what they allow in terms of adding links to posts. Most forums will allow you to place a link to your site in your signature even if you can’t place links in the posts themselves.   

Write a Blog 

If you are writing a blog that is hosted on an external blogging network, rather than hosted yourself, any links from your blog back to your site will be seen as valuable by search engines. You can include links back to each of your web pages in relevant blog posts.  You can allow your readers to reprint your blog posts as long as they keep the links in place.  

Write reviews or testimonials 

You could approach businesses that are relevant to yours without being a direct competitor, and offer to write a product review or testimonial for them in return for a link to your site.

Those are just a few simple ideas to help get you started. To take it to the next level and generate a large amount of traffic to your site, I recommend Aaron Wall's Book at http://www.InternetBasedMoms.com/m/seobook.html 

Mila Sidman is the owner and editor of the popular website Internet Based Moms. She's a copywriter, marketer and mom with a passion for helping women succeed in business. Get personal business advice and daily job leads over at the Internet Based Moms Forums - http://www.Internetbasedmoms.com/bb 

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