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You are Here: Free Internet Marketing Newsletter > Back Issues > New Training Center... - February 11, 2008

In This Issue
Issue Date February 11, 2008

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- Mila's Note:  it all came back to me this week...

- Community & Networking: in case of an emergency...

- Featured Article:  my poor website is in dire...

- Mom Recommends: 3 Simple Secrets to Publishing...

- Moms Marketplace: Traffic, websites, content, and other people's stuff! Plus your opportunity to reach THOUSANDS...

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A Note From Mila




I’m back after a week off and want to thank Mel for doing such a great job with the newsletter last week. I spent the week wrapping up a few projects and planning some new ones.


All my planning got me thinking about how difficult I found this business when I first started. Once you’ve been online for a few years it’s real easy to forget those late nights, struggles and feeling of getting nowhere – but it all came back to me this week and I remember those times weren’t pretty.


Part of the problem for me personally was the amount of contradicting information I would read. It seems everyone has a different idea on how to do things and then there’s the information that’s just plain wrong. It’s all very frustrating and it’s this lack of good information for beginners that’s really got me moving and working to make it right… anyways I can’t give it all away yet but make sure you look out for an email from me later this week.


Another person that’s always looked out for beginners online is my friend Alice Seba. You may know that Alice and I have a website builder – Internet Based Family – Well Alice has put together a training center for all our website builder clients. There’s a lot already on there but over the next few weeks, we’re going to add some training videos and other information to help you build your website and business the right way.


And please make sure you scroll down for our Community Notes (lots, lots, happening on the site), wham talk radio notes and our featured article – “Dear Mila, Please Help My Website.”  Take care and speak soon!


Wishing you much success,

Mila Sidman, editor Internet Based Moms

"Helping Moms Succeed in Online Business"


Community & Networking

Last week, the southern part of the U.S. had some pretty rough weather. High winds and tornadoes left much destruction behind. We missed the worst of it but lost a few trees and was without internet for several days. Had I not been prepared, this unexpected down time could have cost me a lot of money. However, I have an awesome assistant who kept work moving right along while I connected off and on as I could.

Having an emergency plan is essential if you want your business to operate smoothly even when you're not there. It can literally be the difference between continuing to earn money or closing up shop. If you don't have an emergency backup plan, here are a few things to consider:

1.  How big of an impact would it be on your business if you were without electricity, internet and/or phones for a week, two weeks or more?

2.  What if your computer crashed tomorrow? Would you be up a creek without a paddle or do you have a spare computer or enough money set aside to purchase a new one?

3.  Do you routinely create backups of your data? If so, how easy is it to access it?

4.  Do you have an assistant, spouse, family member who could take your information and continue to work your business if you fell ill for an extended period of time? Do you have this information in an organized, well explained manner so someone could easily take over?

Whether it's weather related or not, there may be times when you cannot work. Although I hope you never need it, I highly recommend you take a couple hours and get yourself a plan, just a simple one will do as long as it covers all your basis.

So there's my bit of advice this week. :-)  Now let's see what's happening around IBMoms.


Mila talks about three elements of psychology motivate people to buy. These are the same elements that top copywriters often use.

See what Alice has to say about the benefits of hiring more than one VA or contractor. And don't forget to sign up for her free tips while you're there.

eBay is making some big policy changes. Jenni, our eBay expert is taking a closer look and over the next few weeks will be discussing what these changes mean to sellers. 

Read these and other great topics at

Staff Blog

Annette shares her new goals for this year, one of which is asking for help. She is still trying to decide what she needs help with. If you have any suggestions for figuring this out, stop by and leave your tips.

Here are a few forum highlights for the week:
- What is your business and why did you start it
- Narrowing your ideas to a single focus
- The best means for advertising

Don't forget, we also have lots of new jobs being posted daily!

To view these and other great topics, ask questions, share ideas and tips or to just network a bit, visit

I hope you have a great week!

Melody Spier
Assistant Editor

Featured Success Article

Dear Mila, Please Help My Website  
By Mila Sidman  

Dear Mila – I’m writing to you today because my poor website is in dire need of help. I was so excited when I first built it but now that excitement is gone and nothing’s happening… no traffic, no sales, no nothing – what should I do?


My Website is Really Suffering in Seattle  


Dear Suffering,


Oh do I know what you’re going through.  Yes, I really do… you see my first website was suffering too. It had a terrible case of lonelyitis.  It’s sad because I actually built it in good faith thinking “If I build it, they will come.”  I had images of hundreds of people rushing in and clicking on my products and oh the money would just roll in… of course that just wasn’t the case.


But this isn’t about me, but about you – so I’ll share how to truly help your website and change this terrible situation!  Here are my easy-to-digest website cures…


Get Targeted Traffic -  Here’s the thing, you don’t want just traffic you need targeted traffic. Honestly, what good does it do you if you get a surge of visitors that don’t buy anything? Your traffic should be targeted. This means you’ll need to start with good keyword research. You can also write articles that are directly related to your business. If you like to read blogs and visit forums, make sure they’re related to your business.


Also speak directly to your target customer as soon as they land on your site. Don’t be too general and try to reach everyone… that’s pretty near impossible to do. Instead have an image of your target visitor in mind and speak to them and only them.


Don’t Copy People – Please don’t look at someone’s website and think oh I’ll try that… you know why? Because apart from it being not very nice, you don’t actually really know if that

person knows what they’re doing. Put a stop to that nonsense and don’t worry about other websites… instead start thinking about your target market, what do they really, really want? Then give it to them – be unique and people will really appreciate you for it.


Offer Something Different – There are many, many websites online -- to stand out you really do need to offer something different.  Whether you have a parenting website or sell a service, think about ways you can stand out and be unique… can you provide the best customer service? Can you provide unique content and information that can’t be found anywhere else? Always offer special value to your visitors.


Be Proactive – If you had an offline business chances are you would open shop and go out and look for customers… you would probably have flyers printed and sent out, place an ad in the paper, talk to other business owners, etc. Online it really shouldn’t be so different. I’m not saying you should use offline marketing tactics but you really do need to treat your website like a REAL business. That means go out there and get traffic, get sales, do something. Write and submit an article a day, advertise your site, have a contest, write a press release or try something totally outside the box – just do something to start moving forwards.


Get An Honest Opinion – If I had a penny for every time I’ve visited a forum and seen people leading other people the wrong way, I would be rich… or close to it anyways. The truth is most people will not tell you that your website really sucks. Your friends and family may give you feedback (good or bad) but that may not matter because in order to know whether a website works or not you first need to understand how marketing works. 


This one may take a little time but when you ask for opinions tell people “please be honest, I really can take it” and then they may not be so worried about stepping on your toes but really look to see where the advice is coming from because the person may think it’s good or bad and be totally wrong. I can’t promise anything but if you’d like me to look at your website in detail go ahead and PM me at the forum and I will give you my honest view – but please know that means I’ll say what I need to say – good or bad okay?


Dear suffering, these are only bite-sized tips as curing a website can unfortunately be a lengthy ordeal but I do hope this helps.


Good luck to you!


* Please Note – Really Suffering in Seattle is NOT a real person and yes I made her (or him) up! but you knew that right ;-) 


Mila Sidman is the owner and editor of the popular website Internet Based Moms. She's a copywriter, marketer and mom with a passion for helping women succeed in business.

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