Community & Networking

Alice: Ever wonder where Alice gets all her great ideas? This is a question she answered recently. Drop by and see if you can apply some of the same techniques.

Sarah: During the last week of the month are you calm, cool and collected or frazzled, frantic and stressed? If it's more stress than calm, don't miss Sarah's tips for eliminating the month-end chaos.

Aurelia: Are you a natural pleaser? Do you have trouble saying No? Aurelia offers some ways to politely let others know that you are not available.

To view these topics, visit: http://experts.internetbasedmoms.com

Forums
Some of the forum highlights for the week include:
- Creating a private area to help build your team
- Domain formatting: all one word or hyphenated, which is better for seo
- What keyword tools do you use
- Outsourcing and working with a virtual assistant
- Developing a follow-up system

We also have lots of new jobs being posted daily and some of our members are seeking people to outsource tasks to.

To view these and other great topics, ask questions, share ideas and tips or to just network a bit, visit  http://www.internetbasedmoms.com/bb


Until next time,

Melody Spier
Assistant Editor

5 Ways to Demonstrate Credibility  
By Mila Sidman  

Credibility is an important component for persuasive online copy.  Here are 5 quick tips to demonstrate your credibility in your copy. 

1. State your credentials.  How many years have you been in business?  How many employees do you have?  What are your annual revenues?  Do you have multiple locations? Have you won any awards?  Are you a member of any professional organizations?  Do you have a large number of subscribers?  Have you been covered by a major publication or media outlet?  Steer clear of presenting a resume; pick and choose which credentials are most relevant and important to your customer.

2. Testimonials and reviews.  A customer selling your product or service is worth its weight in gold.  Testimonials and reviews count.  To make the most of this valuable tool, ask for specific testimonials.  For example, “Jane’s marathon training book improved my running time overnight.  I went from a 12 minute mile to a 9 minute mile effortlessly.”  Additionally, testimonials and reviews from celebrities or experts in the industry hold more value than a testimonial from someone.

3. Show them who you are.  Pictures of you give your reader a reference and a personal connection.  As a customer, it is nice to know you’re dealing with a real person. 

4. Give them the facts.  In your sales copy, if you can cite specific facts it will help to strengthen your copy.  For example, “…this book has helped more than 1000 loving dog owners successfully eliminate undesirable behaviors in as little as one day.” 

5. Compare results for greater impact and build credibility at the same time.  “Dog trainers who don’t use my system typically spend three months house training their dog.  Using my system you’ll have your dog trained in two weeks.  Guaranteed.”

Credibility is important to your customers.  It helps them trust you and the products or services you’re pitching.  Be kind and give them a few solid reasons you’re the one to trust.  Your sales and your bottom line will reap the benefits.

Mila Sidman is the owner and editor of the popular website Internet Based Moms. She's a copywriter, marketer and mom with a passion for helping women succeed in business. Get personal business advice and daily job leads over at the Internet Based Moms Forums - http://www.Internetbasedmoms.com/bb