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You are Here: Free Internet Marketing Newsletter > Back Issues > Directing Traffic - January 2, 2007

Hi there,

We hope you’ve had a good holiday and wish you a Happy and Prosperous New Year!

We’re sure you already have some great goals for 2007 and if you’re like many online business owners one of the goals on your list may be to get more traffic to your website.

Whether you’ve been in business for years are just starting out, targeted quality traffic is important for your online business. Now there are plenty of ways to drive traffic to your site but you also need to have a clear purpose of what you’re going to do with all those visitors once they get to your website.

Lets start with getting that traffic and over the next few weeks we’ll talk a little more about what to do with it!

This week, Mila has put together a simple f r e e search engine traffic plan for you:

1. Do Your Research - Look for keyword phrases that people would use to search for your articles or products on a search engine. You can use tools like wordtracker.com or inventory.overture.com to find keywords. It’s always best to go with "underachiever" keywords rather than very competitive keywords.

So in other words, rather than compete on a term that’s very competitive such as "work at home" you can try to rank well for a less competitive phrase such as "ways to earn money from home". Sure, this keyword phrase has a fewer searches but you stand a much higher chance for ranking well with this phrase than the competitive work from home.

If you follow this method for all your pages that traffic can really build up. In other words, each page should have it's own main keyword phrased you are targeting. By doing this, your traffic will also be more targeted since your search phrases are more specific. And remember there is really no limit to the number of pages you can have on your website.

Once you've done your research...

2. Set up your Page - You’ll want your pages and writing to flow as naturally as possible. You still need to make sure you add your keywords to the pages but do it in a way which doesn’t disrupt your writing, you don’t want to over-optimize your pages.

----- Note from Alice -----

Personally, I don't find that the pattern of the keyword phrase on the page really affects how you rank well for very targeted phrases. I also like to discourage people from following a set "pattern". Like Mila says, you don't want to over-optimize your pages, so keep it as natural as possible.

What is most important is that the keyword appears in the title tag of your page (but you can have other extra text after the phrase - again, you don't want to over-optimize) and that you link into the particular page using your keyword phrase. You can also include the keyword phrase in your description tag, but it's bearing on your ranking is questionable. It is a good idea to include as the description tag is what major search engines use to describe your page in their listings.

---------------------------

New Website Checklist - If you’re website is relatively new or you’re not getting much traffic here’s a checklist you can follow to help you get started.

*If you’ve just built your website try to add at least 20 quality optimized pages to start.

*Add a site map and clear navigation structure to your site so that search engine spiders can easily crawl from one page to the next.

*Write and distribute at least five articles to online article directories.

*Write and distribute a press release to the online press release wires.

*Try to build at least 3 to 5 incoming links to start from related quality sites. Eventually you'll want to build more links, but build your links naturally.

*Participate in related forums and message board discussions that allow you to link to your site in your signature.

*Set up a blog and keep your visitors up to date with all the latest.

* Regularly add new content to your website.

* Track your website visitors.

Website optimization is never an exact science but by offering quality content and following this checklist you can help drive targeted visitors to your website before you know it.

Note: Most search engines do not require you to submit your website. By distributing a few articles and getting some back links they will find your site.

If you want to check whether or not your site has been indexed just go to any search engine and type site:mydomain.com and you’ll see whether your pages have been listed or not.

MSN Tip: If you’re website has not been indexed by MSN simply click on "If you cannot find a page that you know exists, send the address to us link and enter your website address". Usually your site will show up within a few days.

Those tips and checklist will help get you started and next week we’ll be talking about Traffic Magnets and ways you can really boost your traffic results.

Search engines are a big subject that can't be covered in one newsletter issue, but with experience and learning more on the subject as you go along, you can learn to have steady stream of traffic that doesn't require you to open your wallet!

Talk to you soon,
Alice Seba & Mila Sidman



Week in Review

Effective January 1, 2007, Simon Hemus has been named President and Chief Operating Officer of Tupperware Brands Corporation. Hemus joined Tupperware last year when the company acquired Sara Lee's direct selling division, which Hemus led as Group President and Chief Executive.

Christa Hart, will move from her current spot as executive vice president for strategy and business development to become executive vice president for beauty.

Tupperware appears to be shifting its focus away from selling storage products and more towards selling beauty products.

  ~ Linda Stacy
     Assistant Editor

This week in the chat rooms....

Many moms start off the New Year looking for a new business. Why not schedule an opportunity chat and let them know what your company has to offer?

>>>>>For complete information on this week's and upcoming events, online parties and seminars: Consult our interactive calendar at http://www.internetbasedmoms.com/event_calendar
Sign up for event reminders and even create a personal calendar.


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