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You are Here: Free Internet Marketing Newsletter > Back Issues > New blogging tutorial... - January 28, 2008

In This Issue
Issue Date January 28, 2008

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- Mila's Note:  New blogging tutorial...

- Community & Networking: A quick reminder...

- Featured Article:  Blog Writing - Reaching Your Audience...

- Mom Recommends: 3 Simple Secrets to Publishing...

- Moms Marketplace: Traffic, websites, content, and other people's stuff! Plus your opportunity to reach THOUSANDS...

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A Note From Mila




I hope you had a great weekend. We finally saw some clear skies here which made a nice break from all the recent rain we've been having!


Today I want to remind you about all the great resources at Internet Based Moms. We recently added a new blogging tutorial which walks you through the steps of getting started with blogging. You can find that here:


We also always welcome your questions and tips over at the forums -- we're chatting about business, life and everything else in between! Find our friendly forums at


Please scroll down and take a look at all our community happenings as well as our featured success article.


Have a wonderful week and speak soon!



Mila Sidman, editor Internet Based Moms

"Helping Moms Succeed in Online Business"



Community & Networking

Just a quick reminder, if you are in the U.S. and have to send out 1099s or W-2, Thursday is the deadline to get them in the mail. I know it's a dreaded task and you'd probably rather have piles of laundry, stacks of dishes and several bathrooms to clean. If you struggle with taxes, try to develop a routine early on this year to keep good records of all your income and expenses. You'll find by doing this, taxes next year won't be nearly as bad.

Our experts have posted some awesome information this week. Be sure to drop by and join the discussions.

First off, Mila brings up an important point that we should all consider closely. When you write a piece of content, are you Selling or Telling? Which is right? Which do you, as a shopper, prefer?

Kelly answers a question from a reader about how long it took her to start earning a full time wage.

If you want to accept credit cards for your products and services but aren't sure how, Lynette shares some easy to use options.

Are you a multi-faceted organizational machine? If not, check out how Rhea manages to do so much in so little time.

Read these and other great topics at

Here are a few forum highlights for the week:
- Domain format, what do you think?
- Are you seeing any changes to your site rank with the Google update?
- Do you use wordpress? What do you like or dislike about it?

Don't forget, we also have lots of new jobs being posted daily!

To view these and other great topics, ask questions, share ideas and tips or to just network a bit, visit

Until next time,

Melody Spier
Assistant Editor

Featured Success Article

Blog Writing - Reaching Your Audience   
By Mila Sidman  

Many blog posts are written like long articles.  They might be jam packed with quality information but the author has forgotten that the content is still being written online and that means it needs to follow basic online content rules of readability. 

#1  Make your blog content scannable.  This is accomplished by creating lists, numbered or bulleted.  Scannable content is also created by creating headings and subheadings, using formatting, and spacing between paragraphs.  Scannable content is significantly easier to read, which means your blog posts will be read, subscribed to, and linked to from other posts.  

#2  Don’t forget graphics.  Blogs tend to be very copy heavy and a good graphic or two can lighten the visual load.  Pictures also help the reader relate to your post. 

#3  Headlines still matter.  Blog headlines are just as important as article headlines or email subject lines.  If they don’t attract attention and promise a benefit, your post won’t be read by as many people as you’d like.  Follow the same headline rules that you would for any web content:

            Grab attention

            Use keywords

            Make a promise

            Keep it short and simple

#4  Post length.  The general rule is to keep your blog posts between 250 and 1000 words.  While shorter posts are convenient for readers and are easily digestible, it is important to be able to cover your topic and if that takes 1001 words then that’s what it takes.   

#5  Number of posts.  The more frequently you’re able to post the more content you’ll be providing to your readers and the stronger your relationship will be with them.  That being said, it isn’t always easy to write a post every day.  Aim for a weekly post and if you’re having a good writing day, write and schedule a few posts in advance. 

Blogs work well when their authors take into account the needs of their audience.  Post regularly and frequently, make the post visually interesting and easily consumed online, and don’t forget to apply copywriting techniques like an attention grabbing headline to engage your reader’s interest. 

Mila Sidman is the owner and editor of the popular website Internet Based Moms. She's a copywriter, marketer and mom with a passion for helping women succeed in business.

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