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You are Here: Free Internet Marketing Newsletter > Back Issues > Exciting new interview for you... - January 07, 2008

In This Issue
Issue Date January 07, 2008

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- Mila's Note: I have an exciting interview for you...

- Community & Networking: Your resolutions for the new year...

- Featured Article: Email marketing is a fantastic tool...

- Mom Recommends: 3 Simple Secrets to Publishing

- Moms Marketplace: Traffic, websites, content, and other people's stuff! Plus your opportunity to reach THOUSANDS...


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A Note From Mila




I hope you had a wonderful holiday season and are now ready to get back to business. I'm definitely ready to get back to normality and as much as I love the holidays I'm glad I won't have to worry about them for another year!


This week I have an exciting interview for you. A few weeks ago I had the opportunity to interview Dr. Ken Evoy of SBI! and his associate Michelle Schill. I had a lot of fun and it was also really nice to finally speak to Ken. Ken was one of my very first online mentors and I very much agree with his philosophy of providing great value in business first and foremost.



I hope you enjoy that interview and feel free to drop by the forum to share your thoughts. If you want to learn more about how SBI! can help moms build an online business there's also a free work at home mom guide you can download over at:


Have a great week and speak soon!  


Please scroll down and read about all the latest happenings in the work at home mom community, featured article and special mom offers.



Wishing you much success,

Mila Sidman, editor Internet Based Moms

"Helping Moms Succeed in Online Business"


Community & Networking

Wow, can you believe we're already a week in to the new year? I'm still trying to recoup from the holidays and it's already time to start working towards my new goals for 2008.

Have you set new goals for this 2008? Do you plan a whole year or work on several mini-goals throughout the year? We've love to hear about your goals, how you reach them and what rewards you give yourself for a job well done. Drop by the forums and share your experiences with us:

It's been a few weeks so lets catch up with what are experts are talking about.

Rhea shares about how she reorganized and prioritized so she had more time to do what she enjoys.

Aurelia offers some great tips on making and keeping your new year resolutions. Whether it's to lose weight, stop smoking, start a business or expand your business, her tips are sure to help you stick to your plan this year.

Keeping up the theme, Sarah asks some great questions to help you design a plan to reach your direct selling business goals this year.

And if you're already set with your goals then Lynette has a different topic that may interest you. It's one I've been wondering about but haven't had time to ask; how to set up a multi-author blog. If you've been thinking about setting one up but weren't sure how, Lynette has the answers:

Staff Blog
Patrysha and her husband missed ringing in the new year. Find out what they were doing at the stroke of midnight... and it's not what you think!

The last day of 2007 changed Annette's outlook on life. What started out as a fun day ended up being less than desirable. Drop by and see what happened.

If you haven't visited the message board lately, here's what you've been missing:
- How to promote your affiliate links offline
- How soon do you respond to customer emails
- Do you interview your potential upline
- What type of follow up system do you have

These are just a few of the great topics you can find on the forums:

Happy New Year!,

Melody Spier
Assistant Editor

Featured Success Article


Writing Email Marketing Messages That Sell
By Mila Sidman  

There is little doubt that email marketing is a fantastic tool.  It costs very little to implement and your return on investment can be amazing.  Here are a few tips and strategies to help make sure your email marketing messages are performing at their best. 

Your From and Subject Line.  Your from line tells people who sent them the message and it is often the first screening device.  If they don’t recognize the sender, the email often ends up in the trashcan without a second thought.  Put serious thought into your from line.  Will the recipients recognize your name or your business name more easily?  If you’re sending the email to a new list, what from line will give them the most confidence it isn’t spam? 

One suggestion is to use the word “team” in your from line to tell your reader that the email is from a group of people supporting the message.  For example, “From the team.”  When in doubt, do a bit of split testing to see which message has the higher open rate. 

Your subject line is another screening point.  First and foremost the word “Free” is a spam trigger and “Fr*e” while it may not trigger spam yet, still tells your prospects that you’re selling something – which makes it more likely they’ll just delete your email. 

The most effective subject lines are short statements that entice your reader to open the message.  For example, “Charge your customer higher prices and get them to pay without blinking an eye.”  (Note: if you’re sending a newsletter or an online course, put that in the subject line as well as a short teaser sentence.) 

Your Headline and body copy.  The rules for the headline and body copy operate like any sales page or letter.  Incorporate the elements of persuasive copy by using the basic sales structure:  Attention, Interest, Desire, and Action, however in an abbreviated form since many people won’t read a 1000 word email message. 

Like any marketing headline, your email headline purpose is to attract attention and offer a powerful benefit right up front.  Your first paragraph will summarize the benefit of your product while also making an offer and providing a method to purchase.  Why right in the first paragraph?  Because many online readers want to know immediately what the message is about.  Face it; many of us have short attention spans – particularly when we are reading our email.   

Your next paragraph will expand on the copy and follow the basic copywriting rules.  Present the benefits, offer proof and credibility, and then add value to the offer.  Your last paragraph will be your close where the offer is presented again as well as a means to make a purchase.  It is your call to action. 

One last tip is to make your marketing message conversational. That means use short sentences, short paragraphs, use the word you and make the effort to get your point across quickly.  Your prospects will appreciate it and your conversion rates will show the results. 


Mila Sidman is the owner and editor of the popular website Internet Based Moms. She's a copywriter, marketer and mom with a passion for helping women succeed in business.


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