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You are Here: Free Internet Marketing Newsletter > Back Issues > Finding Your Niche - June 25, 2007


We hope you enjoyed your weekend. In the past couple of months we’ve talked a little bit about information products. Summer time is a great time to put products together and develop your marketing strategy. If you’re still thinking about creating your first information product, this is the time to do it.

One thing to keep in mind is that creating your product is the usually the easiest part. Marketing and getting the word out is where the real challenge lies. A lot of moms unfortunately spend weeks putting together the perfect product but overlook the selling process.

So before you put any time into product creation, please consider these important questions:

1. Who will you sell this product to? Do you have a list of prospects you can promote your product to? If you don’t have your own list, can you JV with someone in your target market who does and will they be willing to promote your product in exchange for half the profits?

2. Do you have an affiliate program in place? Think about your affiliate program early on. Put together articles and promotion tools to make it easy for affiliates to promote your product.

3. Will you be promoting the product through Pay Per Click? If so, do your keyword research early on to make sure you can advertise the product and make a good return on your investment.

4. Is your product offering something different or unique? If you’re competing in a crowded market, make sure your product has a little extra something compared to the other products in the same market. This is especially important if you’re counting on affiliates to help you promote your product. Give them a good reason why your product is THE one to promote. Tip: Higher commissions aren’t always the main motivator for good affiliates.

5. And finally, have you thought about the technical side of the order process? Will you use a shopping cart or ClickBank or both? There are a lot of great solutions out there and spending a little time finding the right one will save you a lot of headaches later on.

We know it’s a lot to think about and it can seem daunting at first, but by answering these questions early on, you’re ensuring your product will be profitable once you put the work and effort into it. We would hate to see all your hard effort go unrewarded. A good marketing plan should always be the first step in creating a profitable information product.

Over the next few weeks, we’ll have more information on the information product process including how to find product ideas, a step-by-step outline of the marketing process and some other great information you won’t want to miss.

And for a pain-free process to creating information product please take a look at the Information Product Sweetie Course.

Have a great week and we look forward to chatting with you on the forums!

All the best,
Alice Seba & Mila Sidman

P.S. Don’t forget to join Kelly on Wednesday for the next Hot Summer Seminar Series. This week’s speaker is Lorrie Morgan-Ferrero showing you how to run a profitable copywriting business from home. Get your free call-in details over at:

WAHM Talk Radio Notes from Kelly

Alice Seba, the Internet Marketing Sweetie, is my show this week. Yes - my show, not just my guest. We talked for so long that I almost broke the interview in half and was going to make you all wait for next week to hear the end - but that's just cruel!

This Spring Alice shocked us all by putting her website, Internet Based Moms up for sale. The question everyone has for her is 'Why would you sell a profitable, popular website like that?'

Alice answers this question and many more on this week's show, so tune in and learn more about how a successful internet based entrepreneur makes decisions about her business.

For the WAHM & her Family,
Kelly McCausey
Visit and listen to WAHM Talk Radio:


Week in review

Google has opened up its Pay-Per-Action program. Now advertisers using Google’s AdWords can create pay-per-action campaigns which allows advertisers to pay based on the completion of specific actions taken by the consumer, such as making a purchase or signing up for an online newsletter..

Hot Topics on the Forum:

- Do you have a Virtual Assistant?

- What program did you use to build your website?

- Do you involve your kids in your business?

Come join the discussions,

~ Melody Spier
Assistant Editor

There are three parties going on in the chatroom this week; Monday is Mineral Girlz, Tuesday is Shaklee & Thursday you’ll find Arbonne.

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