If you have something of value to offer you shouldn’t let fear hold you back from promoting it.  Be proud and don’t be afraid to toot your own horn once in a while.  I’m not saying go out and endlessly brag about yourself, but don’t be shy to make suggestions, after all you started your business to make money right?

Here are a few ideas to ensure you’re not selling yourself short:

Make Recommendations – Have a look through your website pages and see if there is any space to make helpful recommendations to your customers.  It’s great that you’re offering a free article or tips and advice but make sure you offer a quality product that can further help your customer solve their problems.

Advertise Yourself – Show your expertise by writing articles, blog posts and answering questions in forums that will help other people.  If you have something to say don’t be afraid of sharing that information on a forum or blog.  If you’re sincerely helpful other people will take notice… you are your best advertising weapon, use it wisely.

Measured Modesty – A little modesty never hurt anyone and humility is often a good thing, but don’t go too far, especially early on in business.  Don’t talk down your strengths, products or services or people may just believe you.  If someone offers you a compliment smile, thank them sincerely and enjoy it!  But be careful not to overdo it, no one likes a show off.

Talk Yourself Up – Take a little time each day to reflect on your strengths.  We all have areas we can improve so don’t worry about those, instead focus on the things you’re good at.  Remind yourself how far you’ve come and of what you have offer. Your confidence will have a positive effect on you and others.

Remember This – The key to selling is to always remember you have something that will help other people.  Whether it’s a course, a service or a product you have something that will make their lives easier.  Now, in order to do this, your product and services need to be up to scratch.  If you have doubts about what you’re selling how could you possibly convince others? 

Confident selling takes a little time.  Start slowly with people you know and trust and work your way up from there.  Each positive step will build your confidence and eventually you’ll be a pro.  Inevitably you will have some setbacks but don’t let those stray you from your main goal.