One of the quickest and least expensive to earn money online is
to sell your products on eBay. Here are some tips on how to earn
money on eBay.
NEW! Learn how to start your
own eBay Business with the
Moms Talk
Biz Guide to Making Money with eBay.
How to Increase eBay Profits
Some sell on eBay to clean out their garage or attic. Some sell
to make a little extra money here and there. But for some, eBay
represents a chance to create a second income or start a home
business. Product choice is important. But to really increase profit
you must know how to increase the number and amount of bids per
item. An eBay seller must maximize each product's profit margin.
This article describes techniques to make as much profit as
possible.
1. Sell like products at the same time. Bidders look to see what
else you have for sale they might be interested in. Combined
shipping saves postage for the buyer. Packing in the same box saves
time and packing costs for the seller.
2. Bundle a less desirable item with a more desirable item increases
sales. This is an old offline auction technique. If the bidder wants
the better item he has to buy both. If two sellers offer the same
item, the buyer bids on the two item auction. Bundling two low cost
items together also increases bids. A buyer may not be willing to
pay shipping for one item, but would for two.
3. Remember seasonal issues. Don't sell snow skis in July, water
skis in January. Be sure to offer seasonal items early enough to
allow for shipping. Don't expect to sell many Christmas items that
must be shipped during the second week of December.
4. Understand profit margins. Don't buy to resell for only a $5
profit when you can make $20 on a different item. Determine your
desired monthly income and choose products appropriately. Want to
make 1000 a month? That is $250 a week. That's ten successful
actions at $25.00 profit, or five items at $200 a month, or ten
items at $100 each. Also packing 10 items takes less time than
packing 20 items. Always consider time as a cost.
5. Don't forget back end sales and secondary products. Offer similar
products during the payment process or on your auction store/web
site. If you sell underground fences for dogs, an up-sell item is a
customized collar. A secondary product could be a pet door. Another
secondary product could be a ebook on "Travel Safely With Your Pet".
A back-end sale to the ebook could be a item that helps your family
travel safely with your pet.
6. The List - For many successful online sellers the mailing list is
where their money is made. Using a autoresponder, sellers
automatically email customers on their list at regular intervals.
Including content with announcements of upcoming sales increases
back end sales. Once a customer buys, they are more likely to buy
again from same person or company.
7. Customer demographics should be considered. Collectors have
expectations non-collectors don't. Example, some book buyers that
are allergic like to see "book from non-smoking home" in ad. This
would earn you a higher bid. What does the customer expect to see in
a description?
8. Auction terms and conditions should be included with each
auction. What shipping options are available? Do you take questions?
Do you ship only certain days? What kind of payments do you take?
Type whatever standard terms you offer in a word processor and cut
and paste into your auctions. This saves time. For some sellers,
typing the content for each auction is one of the most time
consuming tasks.
Profit involves keeping costs reasonably low and creating higher
bids. We've described some techniques for increasing profit. Sit
down and mentally run through the process of auction selling and
come up with some of your own ideas. EBay is a great business
opportunity but like any business, sellers must be wise in their
product choice and sales techniques.
Author info: L. C. Peterson is a writer and web marketing
consultant. Her sites include
http://www.new2auctions.com,
http://www.LCPeterson.com, and
http://www.publishingebooks.com. For more information on online
marketing, content and ebook creation and online auctions take a
look.
More Online Auction Resources
NEW! Learn how to start your
own eBay Business with the
Moms Talk
Biz Guide to Making Money with eBay.