Work at Home Moms Internet Marketing & Networking



Online Auction Resources & Education



FREE - "How to Start a Profitable Online Business from Scratch" Even with zero experience and only a few spare hours a week!

Getting Started

> >
> Free Newsletter
> Free eCourses
> Getting Started
> Build a Website
> Site Build It
> Business Ideas
> Write & Sell eBooks
> Affiliate Marketing
> SEO & Traffic
> Ezines & Newsletters
> Blogging & RSS
> Social Networking
> Press Release & Publicity
> Writing & Copywriting
> Online Auctions
> Online Business Articles
> Direct Sales Center
> Direct Sales Articles
> Work at Home & Jobs
> Service Business Articles
> Small Business Bookkeeping

Our Services & Products:

> Easy Website Builder - Free Trial

Cheap Domains & Hosting

> Content for Your Websites
> Free Newsletter
> Free eCourses
> Money-Making eBook



> Work at Home Blog
> Direct Sales Center
> Internet Marketing Tools
> Business Opportunities & Classified Ads
> Breast Cancer Awareness


Just for Moms

> Time Management & Organization
> Health & Wellbeing
> Money & Savings
> Parenting & Family
> Diet & Fitness
> Cooking & Recipes


Work at Home Moms > Online Auctions Getting Started Tutorial > Profit Information

What information Online Auction Retailers need to know to run a profitable business

Owning and operating a successful online auction business requires careful tracking of sales, payments, inventory and even store visitors. Fortunately many online auction sites make it easy with their helpful tracking tools.

Here are a few statistics to look for and how to use them.

Traffic reports. Knowing how many people visit your online auction store is powerful information. It can be compared to the number of purchases made and help store owners make promotion decisions, product placement decisions and even pricing decisions.

• The number of page views
• The number of unique visitors
• How visitors are coming to your store. For example are they finding your store via search engines?
• Number of page views.
• Search terms people use inside your store
• How people move through your store, aka Path analysis
• Bid/BIN tracking
• Number of returning customers
• How visitors see the pages inside your store. This is helpful in making store design decisions.

Marketplace research. Many online auction sites offer marketplace research statistics including trends, demographic, and even distribution statistics. Knowing this information will enable you as a business owner to make strategic decisions and projections about your products, pricing, marketing, inventory and much more.
For example:

Average number of bids/item
Average sold price
Number of items sold
Number of completed items
Average starting price
Number of items sold

Many sites give information on just about every statistic available including demographic information on customers, shipping costs per item, per month, per category, beginning price levels broken down by specific item, category, or date. It will also tell you how items are paid for, when items are sold and so on. Tracking information and statistics can be an online auction retailers best friend, giving them the inside information necessary to make optimal business decisions.

Recommended eBay Resources:

NEW! Learn how to start your own eBay Business with the Moms Talk Biz Guide to Making Money with eBay.


As Seen On:












Moms Helping You Build a Better Online Business

 Make Money with eBay

How to Build a Website | How to Start an Internet Business | Stay at Home Mom Business Ideas | Learn Internet Marketing | Affiliate Marketing | SEO
Write & Sell eBooks
| Ezine Publishing & Email Marketing | Blogging & RSS Resources | Social Networking Resources | Press Release Writing & Free Publicity
Online Auction Resources | General Internet Marketing Articles | Free Webmaster Tools  | Wellness Center | Small Business Grants | Writing for the Internet
Mom Business Success Stories | Internet Marketing Articles Direct Sales Articles | Service Business Articles | John Reese
 Traffic Secrets | Reese Report | Avoid Bankruptcy | Credit Repair | Public Domain | Retirement Planning
Get Rich Quick Schemes | Word of Mouth Marketing | Stop Spam | Recommended Mom Sites

Biz Ideas: Sell Products | Sell Services | Sell E-Products | Theme Sites | Sell eBooks

Internet Marketing Newsletter | Archives

Press Releases | About Us | Contact & Support | Policies & Disclaimer | Site Map

Copyright © Internet Based Moms 2002 - 2011. All rights reserved.