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Work at Home
Moms > Online Auctions > Wholesale
Dropshipper
Wholesale Dropshipper
NEW! Learn how to
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Learn more about how to find the good wholesale dropshippers, and
the pros and cons of using wholesale suppliers.
Wholesale Secrets Revealed!
Like the legendary search for the Holy Grail, the cup that Jesus
drank from at the Last Supper, the same "holy crusade" goes on today
by veteran and newly anointed business owners for the perfect
wholesale, surplus, and drop-shipping resource. They believe that
divine intervention will lead them to suppliers that can defeat the
economic laws of "supply and demand"
There are more than a few people who try to build an enterprise
based on the weak premise that they will able to score in demand
retail items for their new
business, or auction, at pennies on the wholesale dollar.
Trying to ride the wave of popular retail products brings out the
greed monster in all of us. Pursuing the deal of the century has
lead some aspiring business owners to risk their startup capital on
fraudulent deals and knockoff merchandise.
In this article I want to discuss three of the more sought after
sources of product supply, and the Pros Cons of each. I also
want to shed a little light on some of the misconceptions people
might have about
buying “products for resale.” The reality is that not every product
will be available through wholesale, surplus, and drop-shipping
venues.
Wholesalers: Typically, one of the better places to purchase
products for your new found venture. Most true wholesalers
will require that you have a Certificate Of Resale; before you can
purchase from them. A Certificate Of Resale, or Tax Use
Certificate, is not hard to obtain, and costs anywhere from five to
twenty dollars depending on the state you live in.
Some states do not require that you even have one. You can obtain
the certificate from your State Department of Revenue. To see if
your state requires you to obtain such a certificate, and for a
complete listing of the Departments Of Revenue in all fifty states
go to this website:
Roisyn.com/certificates.html
http://www.roisyn.com/certificates.html
Depending on your states procedure, once you fill out the paperwork
you can get
your Certificate Of Resale ; number the same day. You do not have to
incorporate in order to obtain a certificate. You need to be a Sole
Proprietor (at the very least) and have an address where you plan to
conduct business. Once you have your number you will be able to open
a business checking account at most local banks. Most do not require
more than a few hundred dollars to get started. Wholesalers will
require a minimum purchase price that can range anywhere from 100 to
1000 dollars.
A true wholesaler is usually one step away from the original source
of the product. For instance, a manufacturer produces blue widgets
and wants to get their product into
the marketplace. They will then employ a sales representative to get
the product into the market, or they will assign a wholesale
distributor the exclusive rights to
carry and sell their product line. Some companies are import
wholesalers. While they do not necessarily manufacture a product,
they will import products from manufacturers in the United States,
and from countries like China. A great example of such an
importer/wholesaler is the Bnfusa.com:
Bnfusa.com http://www.bnfusa.com/
There are a few ways to find wholesale products. Just about every
product that is in the distribution chain will usually
have a dedicated trade association, organization, or trade
publication attached to it. You can find such trade information with
the help of the following directory
information:
National Association Of Wholesale Distributors
The above website address will lead your toward associations,
ranging from Advertising to Woodworking. You
should be able to solicit them for wholesalers within a particular
industry. If you want to purchase their membership list (separate
from the association listings),
you will have to get in touch with them to check their current
prices. Other good sources are:
Encyclopedia Of Associations By: The Gale Group
The Encyclopedia Of Associations lists over 100,000 different
nonprofit American organizations. If you cannot find what you are
looking for from the National Association Of Wholesale Distributors
in terms of trade associations, then this is the directory for you.
However, you will have to go to your library to find this research
gem. You can usually find it in the reference section of any large
University, or Public Library.
Publist.com
http://www.publist.com/
In addition to trade associations, trade magazines are another good
source. Publist.com allows you to: Search our
database of over 150,000 magazines, journals, newsletters, &
other periodicals. Find FREE in-depth information on familiar and
hard-to-find publications from around the world, representing
thousands of topics.
Tradepub.com
http://www.tradepub.com/
Tradepub.com allows you to subscribe to trade periodicals from their
web site for FREE! No hidden trial offers to
qualify.
ThomasRegional.com
http://www.thomasregional.com/
If you are looking for industrial product manufacturers, then this
is the directory for you. The Thomas Regional directory will give
you access to services from over
"550,000 industrial distributors, manufacturers, and service
companies."
The Thomas Regional will help you find suppliers in your own state
or region. Registration is required, but you can use
the directory for FREE! Other free online sources of wholesale
information and offers are: Wholesale411.com, Wholesalecentral.com,
Wholesalegopher.com, Bizbb.com, Wholesalegopher.com.
PROS AND CONS OF WHOLESALE SUPPLIERS:
Wholesale is the backbone of product supply for any type of new
business venture. Large and small wholesalers are usually one step
away from the manufacturer. They have the
advantage of buying large quantities, and, depending on the type of
merchandise, are able to pass along savings to those who are looking
for products for resale. With wholesalers (in most cases) you can be
assured of purchasing new product. I can't think of too many cons
when dealing with
wholesalers--other than pricing. There might be items that could be
too expensive to sell in the Ebay auction marketplace. Remember,
true wholesalers will require that you have a Certificate Of Resale
in order to purchase from them.
Surplus & Salvage Merchandise: Another sought after source of
supply is retail surplus, closeout, overstock, liquidated, and
salvage merchandise. Surplus dealers, and brokers, purchase
shelf-pulled, returned, overstock, closeout, liquidated, and salvage
merchandise from manufacturers, retail stores, reclamation centers,
bankruptcy sales, and just about any business who has slow moving or
salvage merchandise.
Surplus dealers buy these obsolete items in large quantities, and
then resell them to just about anyone who wants them for their Ebay
Auction, Flea Market, Dollar Store, or Retail Store outlet. One of
the largest trade associations for the surplus industry is the
International Marketing Association Of Surplus Dealers:
http://www.surplus.net. You can
find dealers throughout the
United States.
Other sources of finding Surplus, Salvage, Closeout, and Liquidated
merchandise include the following: Closeoutcentral.com,
Liquidation.com, CWSMarketing.com,
Commoditysurplus.com, and National Retail Equipment Liquidators (Nrel.com).
PROS AND CONS OF THE SURPLUS SALVAGE SUPPLIERS:
The Pros of the Surplus & Salvage merchandise is that they can
offer you a variety of products at below wholesale
prices. However you market your
merchandise, you should be able to find a product, or price, that
will fit into any
business advertising model. In most cases, you do not need a
Certificate Of Resale to buy products from Surplus & Salvage
Dealers and brokers.
The downside is that you have to do some investigative work. Some
dealers will want you to buy merchandise in quantity
(a pallet minimum, truckload preferred) and you have to visit the
company you are buying from to make sure that the product is, as
advertised. Also, more than a few S S dealers want payment in the
form of wire transfer which can be very risky. Also, dealers and
brokers will sometimes
misrepresent the quality of the merchandise they are are selling.
Before you consider doing any business with a surplus dealer, or
broker, you must read The Ten Tenets Of
The Retail Surplus And Salvage Business. It can be found
here:
The Ten Tenets Of The Retail Surplus And Salvage Business!
http://productsforresale.com/articles/index.html
Drop-Shipping: Supposedly the perfect business model. No inventory,
no trips to the post office or UPS. You just set
up shop, take the order, pass it along to the wholesale
drop-shipping company and they send it out for you. Some drop-ship
distributors will even send you ad copy and
pictures to help you advertise their products. They can even put
your return address on the package! A lot of Retail
Catalog companies use drop-shippers as their means of supply.
PROS AND CONS OF DROP-SHIPPING:
There is one obvious advantage to drop-shipping. It is basically a
product less venture. No need to tie up your money in inventory.
Drop-Shipping can fit into any business model, or advertising method
you happen to use. However, if you are an Ebay Auction seller you
might want to rethink that position.
Finding a drop-shipping company that can deliver on a consistent
basis can be tough. Drop-Shipping companies have been known to run
out of merchandise. If they happen to run out of the product you are
auctioning, asking buyers to wait on their product because it is
backordered, does not
inspire confidence.
Your negative feedback rating can pile up real quick. The other
problem is expense. Some drop-shippers require a sign-up, or entry
fee; before you even start marketing their products. You might also
have to pay for support materials, such as pictures and
advertisement brochures for
the product you choose to sell.
In addition, when you sell a product from a drop-shipping
distributor there are processing fees that have to be paid,
in order to get the product out the door and in the hands of your
customer. That price can range anywhere from 5.00 to 10.00 dollars
and up depending on the item. After Ebay and drop-shipping fees, you
can wind up loosing money, or at best, breaking even. Bottom-line,
drop-shipping and auction
selling don't mix. The best bet for any auction venture is to own
what you sell.
EVERYTHING CAN BE HAD FOR A PRICE-BUT THERE IS A PRICE TO PAY FOR
EVERYTHING!
Now that we have reviewed the big three let me put them into
perspective. There are products that can be obtained through a few
of featured supply chains, and then there are products that will
never make it to the surplus, wholesale, or drop-shipping market.
Example: To get Louis Vuitton handbags through a surplus dealer is
almost impossible. Surplus dealers that are promoting LV Handbags
are misleading you.
Same is true for people who are selling designer handbags on Ebay in
mass
quantities. The likely scenario is that they
are Chinese knockoffs. Over 80 percent of popular retail products
here in the United States are copied in the People's Republic Of
China. Those products include Nike,
Reebok, Puma, Adidas, Louis Vuitton, Calloway (Big Bertha) golf
clubs, and just about any product that enjoys popular
merchandising status.
There is no plan by the Chinese government to stop knockoff;
activity because it is a thriving industry that provides employment
for the masses. Despite the pleas from
American companies to cease; desist,; there is a tepid response from
Chinese officials to do address the issue. When raids are conducted,
they are ceremonial public relations stunts to appear as if they are
actually taking action against the counterfeiters.
Another indicator of authenticity is price. You will not find any
authentic Louis Vuitton handbags for 30, or even
100 dollars. Most are 500.00 and up. To illustrate this point even
further, just think about the popular celebrities
of today who are clothes and handbag aficionados. Jennifer Lopez,
Britney Spears, Jennifer Aniston, Angelina Jolie, all
sport around town with Louies that can fetch up to 10,000 dollars
for an exclusive style of handbag. Do you think you will ever have
access to these items in the wholesale,
surplus, or drop-shipping market?
Forget it! You might not even get these in some upscale boutiques!
There are people so well connected that they buy up hot items like
LV Handbags before they even hit the
stores. They know who wants these items, and they will purchase
whatever is available just so they can have an exclusive for their
celebrity clients. Don't get me wrong.
It's not that you can't get designer duds or handbags at wholesale
prices. You will not get high end clothes and accessories that are
featured in the latest issue of Vogue, Cosmo, as a product for
resale, in any wholesale environment, unless you spend thousands for
the right to distribute such a product.
Even if some of these items made their way beyond the connected
channels of purchasing, exclusive clothing and handbag items like
Louis Vuitton will have limited distribution in hand picked'
boutiques, and well connected purchasing agents. In addition, there
are people in the fashion industry, as well as other branded
industries that
would rather have their merchandise burned, or buried before it
would reach the wholesale, surplus, or drop-shipping
market! For more information on designer clothing, and to learn
about designer fakes, please refer to the following websites:
http://fashion.about.com/cs/tipsadvice/a/fakingit.htm
http://www.handbag.com/fashion/howtolookgood/spottingfakes/
http://www.fakediesel.com/
For a healthy does of honesty, and an eye opening perspective
concerning the realities of purchasing designer clothes for resale,
the Clothing Broker will definitely
explode some popular myths about obtaining such items:
The Clothing Broker
http://theclothingbroker.com/
THERE IS GOLD UP IN THEM THERE HILLS!
Now lets address the Surplus & Salvage Industry. When people
first encounter some of the offers from Surplus dealers, or
brokers, they tend to suffer from what I call the I just found Gold
syndrome. A feverish excitement permeates their brain cells, and
reduces them to a quivering pile of jelly, leaving their reasoning
skills inoperable! A few thousand dollars later, and after coming to
the conclusion that their Golden Opportunity turned out to be bars
of lead, elation, then turns to anger.
It is a cliche, and I hate using it, but it is more than appropriate
when it comes to surplus and salvage products. If it sounds to good
to be true, it probably is! Some
Surplus dealers will hone in one at least one of seven deadly
sins--greed! As with wholesale, you will never get certain products
for pennies on the dollar. One type of surplus product category that
has some people loosing their minds is surplus and salvage
electronics.
The problem with electronics is that they have a low profit margin
even when they are brand new. Finding surplus dealers with working,
undamaged, electronic products can be a daunting task. Most salvage
electronics can be in pretty rough shape. See this webssite:
Techliquidators.com:
http://techliquidators.com
What you are getting from most Surplus Dealers, or companies who
specialize in electronic salvage is someone's customer
returns, i.e., junk! Unless you are a electronics technician, or
recycler, then I would stay away from salvage electronics.
Even product that is not damaged, and still in the box or retail
blister pack, can have a pretty high surplus price. If you find that
someone is offering you a electronics
item, be it a DVD Player, or Xbox, for eight dollars a unit,
thenbuyer beware.
For a further explanation of the surplus industry, and how you can
avoid "purchasing pitfalls, I would suggest that you read the:
The Ten Tenets Of The Surplus and Salvage Business found here:
The Ten Tenets Of The Surplus & Salvage Business
http://www.productsforresale.com/articles/index.html
GETTING DROPPED BY DROP-SHIPPING!
My last critique, and word of caution is about drop-shipping. You
might have access to information about drop-shipping companies that
would prove me wrong. I will not argue with anyone who is dealing
with a dropshipping company who is serving them well. However, I
will tell you that dropshipping is a risk. I really can't recommend
any type of guide, or information that would lead you to a reliable
source of drop-shipping companies.
Unlike surplus and wholesale, where you physically own and control
the product, that option has been taken out of your hands. You are
entrusting a company to ship products directly to your customers. If
you get involved with a company who cannot deliver, or who is back
ordered, you can find yourself with some very irate customers. Sign
up fees, shipping fees, and expenses for support materials can
really affect the bottom line.
Also, most drop-shipping companies like to send out product in
volume. If you are selling just a few items per week, or per month,
it might not be worth if for a drop-shipping company to deal with
you. Large retail catalog companies use drop-shipping or
;fulfillment houses, but these companies cater to large scale
operations.
The bottom line is this. When it comes to finding product supply for
your business it pays to do your homework. Visit the company
facility when you can. Never wire any money into a company account.
Use a credit card, or Escrow service to protect yourself should your
supplier not deliver, or send you defective merchandise.
Understand that you will not be able to get the latest and greatest
technology or fashions at surplus and below wholesale prices. If you
follow all of these rules, and you use common sense as your
;crusade; you just might be able to find your own Holy Grail, of
wholesale product supply!
Robert C. Potter is a wholesale and retail surplus products
specialist. He is the author of “The Ultimate Guide To Products For
Resale!” Over 300 Wholesale & Surplus Supply Sources For Ebay
Auction Sellers, E-Commerce Websites, Flea Market Vendors, and
Retail Store Owners! You can find his 160 page ebook at:
http://www.productsforresale.com
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