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 Work at Home Moms > Writing a Press Release > Press Release Distribution

Press Release Distribution Tips - Where to Send Your Press Release

You need to build a media list and this will likely take some time. Start local and small. Local and/or small media are most likely to be interested in your story and it's the perfect way to hone your release writing skills.

Besides, a lot of the larger media outlets scan the little guys to find stories to pick up.

Try newspapers, trade journals, topic specific magazines, websites, radio shows, television show ~ whomever would be interested in your topic.

Don't send your release to just anyone, or you could be accused of spamming.

Always remember to get specific contact information for your press release. A release address to a particular person will receive a lot more attention than a general release sent to the media outlet.

Familiarize yourself with the editor or reporter's work. Find out the method she prefers to receive press releases. Don't automatically send them by email...some will prefer mail or fax. Find out their deadlines.

If you are sending your release by email, never send an attachment. Copy and paste your release into the body of the email. Never send a bulk email. Address emails individually

How to Build Your Distribution List:

1. For your local media, check the publication or their website for information on how to submit a release.

2. Do a search on your favorite search engine for websites in your industry that might just be interested in running your story.

3. Here's a few websites to help you build your list:

- Media Post - extensive directory for US media
- NewsLink.org - directory for a number of countries
- ABYZ News Links - directory for a number of countries

4. Submit your site to a few online newswires and news websites. There are number that require payment, but these may be outside your budget. Here are some free ones:

- Click2NewSites.com - submit your press release for free
- Free-Press-Release.com - free press release distribution center

But remember, nothing beats building your own highly-targeted media list.

Recommended For Further Study:

Recommended: Press Release Profits:  Your complete press release campaign eBook. Learn how to create a press release campaign with little to no cost that meets your marketing objective.

 

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