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 Work at Home Moms > Writing a Press Release > Writing a Press Release

Writing a Press Release - Technical Details

Your press release should include a few essential components. They are:

1. Date Instructions
"For Immediate Release";
"For Release Before [date]" or
"For Release After [date]"

Use one of the latter two if your press release is of a time sensitive nature. For example, if you are holding a public speaking event, you will want to use the "For Release Before [date]" and make sure you input the final date for registrations.

 If you are using the "For Release Before [date]" ensure you are sensitive to media deadlines. Send your release out well in advance.

2. Headline

Write an attention-grabbing headline. Make it benefits-oriented (why would it be of interest to people?) and descriptive. Avoid hype and promotional language ~ remember, this is a news story.

3. Contact Information

Include as much information as possible here. Make it easy for the media to contact you. Include your phone number, address, company name, fax number, email and URL. Include the hours you are available at the listed phone number and add an after hours phone number, if applicable.

4. Summary

Before you get into the body of the release, write a sentence or two to summarize your press release. Make it interesting, you want the recipient to keep reading. Also, include the area to which this release is relevant.

5. Content

This is the meat of your press release. Again, write a benefits-oriented story. Think of the target audience as you are writing. Your target audience is partly the editor or reporter who will be reading the release. Ultimately, however, your target audience is that editor or reporter's readers or audience. You need to write a story that will be of interest to them.

The first paragraph should answer all the important questions - Who, What, Where, When, Why & How? You only have a few seconds to keep an editor's or reporter's interest. Here's your chance.


6. Signify the End of Your Press Release

The end of your press release is shown by a few simple characters. Place ### at the end of your release.

Documents:

Sample Press Release  (PDF Document)

Press Release Template (HTML Document)

Press Release Template (Microsoft Word 2000 Document)

Next in the Tutorial

Part 3 - Write a Press Release that Will Get Noticed

Recommended For Further Study:

Recommended: Press Release Profits:  Your complete press release campaign eBook. Learn how to create a press release campaign with little to no cost that meets your marketing objective.

 

 

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