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 Work at Home Moms > Writing a Press Release > Get Noticed

Write a Press Release That Will Get Noticed

By now, you know that you must write a press release that is newsworthy and you must avoid having your press release sounds like an ad.

Reporters and editors receive many releases each and every day...you only have a few seconds to grab their attention. Here's a few tips that might help:

1. Use an attention grabbing headline

2. Use the first paragraph to answer all the important questions like who, what, where, when, why & how.

3. This story is for your readers (the editor/reporter and ultimately, their audience) ~ tell them why it would interest them

4. Avoid the hype. Don't use big words and adjectives. Stick to the facts, ma'am.

5. Focus on benefits: What problems do you solve for your customers or website visitors?

6. Back up your claims with facts and statistics.

7. Consider sending out a Press Release Kit, instead of just a simple press release. Here's what you can include:

- Letter
- Press Release(s)
- Business Fact Sheet
- Your Biography
- Samples, Photos, etc.
- Company Literature
- Your Business Card

If you sell aromatherapy products, imagine what attention you can receive by sending a sample. However, keep in mind that although your sample may be appreciated, the information you sent may not be read.

You need to evaluate the cost of sending a full press release kit. You may want to indicate that you will send samples upon request as an alternative.

However you decide to send your release, you need to stand out from the crowd. You need to create a press release would interest the editor and his target audience.
 

Next in Our Tutorial

Part 4 - Press Release Distribution Tips - Where to Send Your Press Release

For Further Study:

Recommended: Press Release Profits:  Your complete press release campaign eBook. Learn how to create a press release campaign with little to no cost that meets your marketing objective.

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