Work at Home Moms Internet Marketing & Networking



Writing a Press Release & Free Publicity for Your Website



FREE - "How to Start a Profitable Online Business from Scratch" Even with zero experience and only a few spare hours a week!

Getting Started

> >
> Free Newsletter
> Free eCourses
> Getting Started
> Build a Website
> Site Build It
> Business Ideas
> Write & Sell eBooks
> Affiliate Marketing
> SEO & Traffic
> Ezines & Newsletters
> Blogging & RSS
> Social Networking
> Press Release & Publicity
> Writing & Copywriting
> Online Auctions
> Online Business Articles
> Direct Sales Center
> Direct Sales Articles
> Work at Home & Jobs
> Service Business Articles
> Small Business Bookkeeping

Our Services & Products:

> Easy Website Builder - Free Trial

Cheap Domains & Hosting

> Content for Your Websites
> Free Newsletter
> Free eCourses
> Money-Making eBook



> Work at Home Blog
> Direct Sales Center
> Internet Marketing Tools
> Business Opportunities & Classified Ads
> Breast Cancer Awareness


Just for Moms

> Time Management & Organization
> Health & Wellbeing
> Money & Savings
> Parenting & Family
> Diet & Fitness
> Cooking & Recipes


 Work at Home Moms > Press Release Writing Tutorial > What is a Press Release

What is a Press Release

A press release is a newsworthy story about your business that you submit to various media ~ newspapers, radio, television, magazines, etc.

If they are interested in your story, they may just interview you or run your press release in their publication.

The general public is more receptive to a news story than ad. A press release may be your key to getting your story published.

Having the media do a story about you is like an receiving an endorsement of you, your website and your products. Most importantly, sending out a press release is far cheaper than purchasing an ad.

A formal press release follows a specific format and is sent to solicit interest in your business.

However you send your press release, it is important to remember that a press release is not an advertisement about your business. It is a newsworthy story that the media might just be interested in picking up.

Send out a press release every time something new is happening with your website and business, but do make sure it's newsworthy. Don't send out a release when you now carry a popular children's t-shirt in red.

1. The Launch of your Website: What is unique about your site? What problem does it solve for your visitors? What are the benefits to your visitors?

2. Adding New Services & Products: Again, make sure it's newsworthy. Make sure to focus on the benefits and why your target audience would be interested in the new services and products.

3. Events: Announce your special events like public speaking engagements, open houses, seminars, a fair you are arranging, etc.

4. Fundraisers & Donations: If you are running a fundraiser or making a considerable donation (ex. 5% of your sales for the month of September), write a press release about it. It will bring attention to your business and help you run an even more successful fundraiser.

5. Major Awards & Accomplishments: If you've been given a prestigious award, write a press release about it. Just keep in mind, a press release is not your opportunity to brag about yourself. You still need to focus on how that award shows you can help others.

Next Section of the Tutorial:

Part 2 - Writing a Press Release - Technical Details

Recommended For Further Study:

Recommended: Press Release Profits:  Your complete press release campaign eBook. Learn how to create a press release campaign with little to no cost that meets your marketing objective.



As Seen On:












Moms Helping You Build a Better Online Business


How to Build a Website | How to Start an Internet Business | Stay at Home Mom Business Ideas | Learn Internet Marketing | Affiliate Marketing | SEO
Write & Sell eBooks
| Ezine Publishing & Email Marketing | Blogging & RSS Resources | Social Networking Resources | Press Release Writing & Free Publicity
Online Auction Resources | General Internet Marketing Articles | Free Webmaster Tools  | Wellness Center | Small Business Grants | Writing for the Internet
Mom Business Success Stories | Internet Marketing Articles Direct Sales Articles | Service Business Articles | John Reese
 Traffic Secrets | Reese Report | Avoid Bankruptcy | Credit Repair | Public Domain | Retirement Planning
Get Rich Quick Schemes | Word of Mouth Marketing | Stop Spam | Recommended Mom Sites

Biz Ideas: Sell Products | Sell Services | Sell E-Products | Theme Sites | Sell eBooks

Internet Marketing Newsletter | Archives

Press Releases | About Us | Contact & Support | Policies & Disclaimer | Site Map

Copyright © Internet Based Moms 2002 - 2011. All rights reserved.