The Importance of Keywords

The basis of all search engine rankings is keywords. Yes, search engines employ all kinds of technology that is beyond the average person's comprehension...but it all comes down to words.

Search engine users enter keyword phrases into a search engine to find the information they need. You need to find yourself on top for those keywords. Do you know which keywords people are entering and how to choose the most appropriate ones for your website?

Whether you are optimizing your website for natural rankings or looking to start a pay-per-click campaign, these articles will help:

> Choosing Keywords : Google Sandbox & Overture Search Term Suggestion Tool
> Choosing Keywords Using WordTracker
> Keyword Research & Analysis: Targeting Visitors Based on Your Most Wanted Response

More Search Engine Information: Highly Recommended! 

Check Aaron Wall's SEO Book.  Aaron's book doesn't leave any stones unturned.  He covers everything you need to know about getting traffic to your website and legitimately ranking well with the search engines. His book covers all the nitty gritty details in an easy-to-understand way.