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Search Engine Information >  Internet Search Engines

 Revised April 2004

All about Internet Search Engines

April 2004

This article is just a brief introduction to Internet search engines. Of course, search engines are a topic few hundred words, but there are a few things that you must understand before you begin marketing your website.

Here is just a bit of information for you to absorb and consider. Be sure to sign up for our Internet marketing newsletter and get search engine and other marketing tips. You can even send a search engine question to our resident Internet search engine experts, Sharon & Roy Montero. It's FREE!

Search engines are the best way to get targeted traffic to your website. After all, these people were searching for a site just like yours. In addition, search engines can provide you with a constant flow of visitors over a long period of time.

Still, even if you are listed in the Internet search engines, that doesn't guarantee anyone will find you. You need to have a good ranking for your relevant keyword phrases (the words someone would enter into a search engine to find your website). If you're not in the top 20 for your keywords, you may as well not be there.

Here are the top Internet Search Engines: Despite what you may have heard, there aren't thousands of search engines on the Internet that you need to worry about. The ones that will consistently bring you lots of traffic are:

Google (and it's partners) - 51% of searches.*
Yahoo (and it's partners) - 43% of searches.*

*traffic estimated by Danny Sullivan of Search Engine Watch Feb 2004

You will also likely see traffic, but in much lower numbers from:

MSN (main results by Yahoo)
AOL (main results by Google)
Ask Jeeves (results from Teoma)

Read our Internet Business Promoter - IBP - Review

There are still a few more search engines, but the traffic they will bring you is quite insignificant in the grand scheme of things. So, what does this tell you? Google and Yahoo are your main concern when it comes to optimizing your website. Which leads us to a few questions:

> What is a search engine? How is different from a website directory?
> Should you submit your website to search engines?
> Should you pay a search engine submission company?


More Search Engine Information: Highly Recommended! 

Check > John Reese's Traffic Secrets 2.0 course is a must have for anyone serious about driving traffic to their website.  Learn more about this fantastic resource by clicking here.


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