All about Internet Search Engines

This article is just a brief introduction to Internet search engines. Of course, search engines are a topic few hundred words, but there are a few things that you must understand before you begin marketing your website.

Here is just a bit of information for you to absorb and consider. Be sure to sign up for our Internet marketing newsletter and get search engine and other marketing tips. You can even send a search engine question to our resident Internet search engine experts, Sharon & Roy Montero. It's FREE!

Search engines are the best way to get targeted traffic to your website. After all, these people were searching for a site just like yours. In addition, search engines can provide you with a constant flow of visitors over a long period of time.

Still, even if you are listed in the Internet search engines, that doesn't guarantee anyone will find you. You need to have a good ranking for your relevant keyword phrases (the words someone would enter into a search engine to find your website). If you're not in the top 20 for your keywords, you may as well not be there.

Here are the top Internet Search Engines: Despite what you may have heard, there aren't thousands of search engines on the Internet that you need to worry about. The ones that will consistently bring you lots of traffic are:

Google (and it's partners) - 51% of searches.*
Yahoo (and it's partners) - 43% of searches.*

*traffic estimated by Danny Sullivan of Search Engine Watch Feb 2004