Once a month Contributing Authors Sharon and Roy Montero
answer a Search Engine Optimization question submitted by one of our
newsletter subscribers. This month's column answers the question,
Keyword Research & Analysis - What Are Your Top 10 Money
Words?
All About Keyword Discovery - Part 4
October 2004
Three articles ago we started a series on keyword research.
Below are the links to read the previous articles of this series if you missed
any of them or if you simply would like to refresh your memory.
Click Here For Part 1 |
Click Here For Part 2 |
Click Here For Part 3
This article is the last one in this series about keywords but that doesn't
mean that you won't be able to take advantage of asking us further questions
and learning more about keywords and how to find your specific
money words because we would like to personally invite you to
subscribe to our brand new Keyword Club.
The Keyword Club is by invitation only and is therefore not open to the
general public. As a subscriber of the Internet Based Moms™ Internet Marketing
Newsletter, you are the first ones to be invited to our new Keyword Club.
Initially we would like the club to be small enough to be able to help as many
of you as possible with your specific needs. Then once a few of you have been
helped and have learned a few of the valuable basic steps of keyword research,
we'd appreciate it if you would like to help us in teaching and advising
others that we would then eventually invite to join.
So if you'd like to join us, then please read the following information.
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As a subscriber of the
Internet Based Moms™ Internet Marketing Newsletter you are hereby
cordially invited to subscribe to our brand new private eMail group.
::: Keyword Club For Link Hunters :::
This is currently a free service provided
by search engine optimization experts Sharon and Roy Montero for those of
you who are struggling to come up with the best keywords for your next (or
current) SEO and/or SEM (AKA Pay-Per-Click/PPC) campaigns. This is a
private eMail group where you can ask for help with your keyword research
for YOUR specific business/industry and our group of talented SEO Advisors
(many who are former SEO students of ours) will also help you to come up
with what we refer to as "Diamond in the Rough" type keywords. These are
keyword phrases that are frequently searched for but not necessarily the
most competitive in terms of total competing pages for the organic (free)
listings on Google and/or for the sponsored (paid) listings.
Also, once your desired keywords have been discovered you'll need to
optimize specific landing pages for them. This involves "Off The Page"
optimization which deals mainly with the acquisition of links from the
proper types of Web pages.
This activity is commonly known as "hunting for links" or "link hunting"
which would mean that you or anyone who performs such an activity is a
"link hunter."
This club is currently available by invitation only.
If you'd like to apply for an invitation please ...
Click Here To Apply For Your FREE Keyword Club Invitation
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Not only will we be teaching and advising you about the
various techniques of keyword research but we will also be teaching and
discussing how to acquire links and why you should acquire links from other
pages on the Web.
For our initial discussions we'd like to open the floor to get your feedback
on the following questions.
Of all the various eMails you receive from other site owners and Webmasters
requesting a link exchange with you, which ones do you open and read and which
ones do you delete immediately?
• How To Determine Which Pages Are Link Worthy?
• How To Determine Which Pages Are Link Worthless?
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::: An Example Question &
Answer :::
QUESTION: Is It Wise To Exchange Links
With A New Site?
ANSWER: Yes, of course it is!
While you may read lots of SEO forums and SEO newsletters that advocate to
not exchange links with new sites or sites that have pages that are less
than a PageRank4, we say don't worry about those factors when deciding
whether to exchange links or whether to just link one-way.
There are many advantages to exchanging links with new sites such as:
• Better placement on the page such as a link towards the top of the page
and possible a better description and anchor text.
• Since the site is new, there will be fewer outbound links per page and
you can clue them in on just how many links you will want to be a part of
(we recommend around 20 links per page, not counting their navigation
menus) and thus you'll be able to eventually receive more ranking
consideration (or ranking points) from the page.
• Keep in mind that link popularity, PageRank and link reputation is a
valuable bonus that you will receive from any link but the real value will
come from visitors who will click through and become your customers and/or
clients.
• And lastly you may have read that linking to a PageRank0 page will
penalize or ban your page. Well, that isn't really true, and we'll teach
you how to determine if a PageRank0 page is being penalized or not if you
would rather not link to a penalized page. But linking to a non-penalized
PageRank0 page will not penalize or ban your page.
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Since being properly linked from various pages on the Web is
an essential aspect of obtaining high rankings for your pages, we want you to
be sure to understand just which type of pages you should be linked from and
which type of pages you shouldn't link to or exchange links with.
Do you ever wonder why the page at #1 for your specific keyword phrase only
has 100 links pointing to it when you check it with the < link: > operator in
Google when the pages at #2 and #9 have over 1000 links pointing to it?
Or maybe you are wondering why the page at #1 for your specific keyword phrase
only has a PageRank3 and your page has a PageRank5 and yet your page is not
even in the top 10 for that keyword phrase?
Well, if you have been wondering about these questions (or any related
questions) and haven't found the answers to them yet, please come join us and
find out the truth.
Also, if you already know the answers to these questions then please come join
us and share them with those who don't.
This is a brand new private eMail group that we hope will help you to become
more proficient in all aspects of SEO but our main focus will be about keyword
research and hunting for links.
Also, if you happen to have ANY questions about what you've read today, please
don't hesitate to ask us and we'll be sure to answer each and every question.
Please send your questions to us by
clicking this link and put ...
[ IBMoms Keyword Club Questions ]
... In the subject line, thank you!
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SEO Than Just Meta Tags :::
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