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Search Engine Information > SEO Specialists Column > Keyword Discovery Part 4

- Questions & Answers with Sharon and Roy Montero -
Learn SEO Promotion and Optimization The Write Way
The Monthly Search Engine Optimization Q&A Column

Things Your Mom May Not Have Taught You About SEO

Once a month Contributing Authors Sharon and Roy Montero answer a Search Engine Optimization question submitted by one of our newsletter subscribers. This month's column answers the question,

Keyword Research & Analysis - What Are Your Top 10 Money Words?

All About Keyword Discovery - Part 4

October 2004

Three articles ago we started a series on keyword research. Below are the links to read the previous articles of this series if you missed any of them or if you simply would like to refresh your memory.

Click Here For Part 1   |   Click Here For Part 2   |   Click Here For Part 3

This article is the last one in this series about keywords but that doesn't mean that you won't be able to take advantage of asking us further questions and learning more about keywords and how to find your specific money words because we would like to personally invite you to subscribe to our brand new Keyword Club.

The Keyword Club is by invitation only and is therefore not open to the general public. As a subscriber of the Internet Based Moms™ Internet Marketing Newsletter, you are the first ones to be invited to our new Keyword Club.

Initially we would like the club to be small enough to be able to help as many of you as possible with your specific needs. Then once a few of you have been helped and have learned a few of the valuable basic steps of keyword research, we'd appreciate it if you would like to help us in teaching and advising others that we would then eventually invite to join.

So if you'd like to join us, then please read the following information.

As a subscriber of the Internet Based Moms™ Internet Marketing Newsletter you are hereby cordially invited to subscribe to our brand new private eMail group.

::: Keyword Club For Link Hunters :::

This is currently a free service provided by search engine optimization experts Sharon and Roy Montero for those of you who are struggling to come up with the best keywords for your next (or current) SEO and/or SEM (AKA Pay-Per-Click/PPC) campaigns. This is a private eMail group where you can ask for help with your keyword research for YOUR specific business/industry and our group of talented SEO Advisors (many who are former SEO students of ours) will also help you to come up with what we refer to as "Diamond in the Rough" type keywords. These are keyword phrases that are frequently searched for but not necessarily the most competitive in terms of total competing pages for the organic (free) listings on Google and/or for the sponsored (paid) listings.

Also, once your desired keywords have been discovered you'll need to optimize specific landing pages for them. This involves "Off The Page" optimization which deals mainly with the acquisition of links from the proper types of Web pages.

This activity is commonly known as "hunting for links" or "link hunting" which would mean that you or anyone who performs such an activity is a "link hunter."

This club is currently available by invitation only.

If you'd like to apply for an invitation please ...

Click Here To Apply For Your FREE Keyword Club Invitation

Not only will we be teaching and advising you about the various techniques of keyword research but we will also be teaching and discussing how to acquire links and why you should acquire links from other pages on the Web.

For our initial discussions we'd like to open the floor to get your feedback on the following questions.

Of all the various eMails you receive from other site owners and Webmasters requesting a link exchange with you, which ones do you open and read and which ones do you delete immediately?

• How To Determine Which Pages Are Link Worthy?

• How To Determine Which Pages Are Link Worthless?

::: An Example Question & Answer :::

QUESTION: Is It Wise To Exchange Links With A New Site?

ANSWER: Yes, of course it is!

While you may read lots of SEO forums and SEO newsletters that advocate to not exchange links with new sites or sites that have pages that are less than a PageRank4, we say don't worry about those factors when deciding whether to exchange links or whether to just link one-way.

There are many advantages to exchanging links with new sites such as:

• Better placement on the page such as a link towards the top of the page and possible a better description and anchor text.

• Since the site is new, there will be fewer outbound links per page and you can clue them in on just how many links you will want to be a part of (we recommend around 20 links per page, not counting their navigation menus) and thus you'll be able to eventually receive more ranking consideration (or ranking points) from the page.

• Keep in mind that link popularity, PageRank and link reputation is a valuable bonus that you will receive from any link but the real value will come from visitors who will click through and become your customers and/or clients.

• And lastly you may have read that linking to a PageRank0 page will penalize or ban your page. Well, that isn't really true, and we'll teach you how to determine if a PageRank0 page is being penalized or not if you would rather not link to a penalized page. But linking to a non-penalized PageRank0 page will not penalize or ban your page.

Since being properly linked from various pages on the Web is an essential aspect of obtaining high rankings for your pages, we want you to be sure to understand just which type of pages you should be linked from and which type of pages you shouldn't link to or exchange links with.

Do you ever wonder why the page at #1 for your specific keyword phrase only has 100 links pointing to it when you check it with the < link: > operator in Google when the pages at #2 and #9 have over 1000 links pointing to it?

Or maybe you are wondering why the page at #1 for your specific keyword phrase only has a PageRank3 and your page has a PageRank5 and yet your page is not even in the top 10 for that keyword phrase?

Well, if you have been wondering about these questions (or any related questions) and haven't found the answers to them yet, please come join us and find out the truth.

Also, if you already know the answers to these questions then please come join us and share them with those who don't.

This is a brand new private eMail group that we hope will help you to become more proficient in all aspects of SEO but our main focus will be about keyword research and hunting for links.

Also, if you happen to have ANY questions about what you've read today, please don't hesitate to ask us and we'll be sure to answer each and every question.

Please send your questions to us by clicking this link and put ...

[ IBMoms Keyword Club Questions ]

... In the subject line, thank you!

Want To Learn All About Search Engine Optimization? We Teach A 6 Week
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2004 This article was written exclusively for Internet Based Moms™ and may not be re-published or copied without permission from Internet Based Moms™, except to print one copy for personal use. Any questions regarding use of this article should be directed to Linda. Comments and general questions about the article's content can be directed to the authors.


More Search Engine Information: Highly Recommended! 

Check > John Reese's Traffic Secrets 2.0 course is a must have for anyone serious about driving traffic to their website.  Learn more about this fantastic resource by clicking here.



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