What is a Link Farm?
March 2004
By Alice Seba
We've all heard the term "link farm" and have even heard it's a
bad idea to participate in these linking schemes designed to
artificially boost link popularity. So, what exactly is a link
farm anyway?
It's funny, but in all this time of Internet Marketing, I
never truly understood the term until good friend Tara came
to the message board came to
message boards and talked about a link program she was
involved in. It wasn't a type of program I've ever
participated in...but I still didn't realize it was a link
farm. It was just a group of moms in business trying to
find a way to promote each other. But of course, our
moderators,
Sharon & Roy put us straight fairly quickly.
Okay...Getting to the Point: What
is a Link Farm?
A link farm is when group of website owners get
together to link to each other. One main links page is
created with links to all the participant's websites and
each participant places that links page on her website.
Voila! Instant links to your website.
Now whether or not your purpose is just to help promote one
another as opposed to boosting search engine rankings...you
still run the risk of being punished or banned by search
engines. Search engines cannot understand motive and this
could be seen as an "illegal" link popularity scheme.
So What Should You Do to Generate
Links to Your Website?
▪ Read our article Increase
Your Link Popularity: Building a Link Popularity Strategy
▪ Consult our
Link
Popularity Tools Reviews
More Search Engine Information:
Highly Recommended!
Check
Aaron Wall's SEO Book. Aaron's book
doesn't leave any stones unturned. He covers
everything you need to know about getting traffic to
your website and legitimately ranking well with the
search engines. His book covers all the nitty
gritty details in an easy-to-understand way.