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Search Engine & Web Building Information > Techie Stuff > Meta Refresh Redirect

Meta Refresh Redirect is Not Search Engine Friendly

March 2004
By Alice Seba

One way to redirect pages is to use a meta refresh redirect. However, it is not the recommended method or redirecting pages. In fact, many search engines state that a meta refresh redirect is against their guidelines.

A meta refresh redirect is used by search engine spammers to get rankings for a certain keyphrase, then they redirect visitors to another, most often IRRELEVANT page. Even if that's not what you're doing, a search engine may not know that.

If you're not sure what kind of redirect you are using? Look at your source code and if you can see:

<html>
<head>
<title>Title goes here</title>
<meta http-equiv="refresh" content="0;url=http://www.domain.com/file.html">
</head>

you are using a meta refresh redirect. You should be using a search engine friendly 301 redirect instead. Click here for instructions on How to do a 301 Redirect.

More Search Engine Information: Highly Recommended!

Check > John Reese's Traffic Secrets 2.0 course is a must have for anyone serious about driving traffic to their website. Learn more about this fantastic resource by clicking here.

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