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Search Engine Information > Techie Stuff > Using Meta Tags

Using Meta Tags

June 2002
By Alice Seba

Meta tags are descriptive words and phrases that you attach to your web pages and are invisible to the visitor to your site. However, anyone can view your meta tags if they right click on their mouse and choose "view source". These meta tags help search engines determine your web page's relevancy for certain keyword phrases. Make sure that you use meta tags and use them wisely. They are an important key (but certainly not the whole picture) to optimizing your website for search engines.

(You'll also need to use your keywords in your website content, put them into your incoming links and other tags ~ but in the tutorial we're talking meta tags)

There are many types of meta tags, but your the ones you should be concerned about when it comes to search engine rankings include:

Title Tag

Your title should be descriptive and contain your keywords. A title is attached to each page in your site. Choose your titles carefully as search engines like Google use these readily to index your site.

Unless your business name is a term people search for, you do not need to include it in in all your title tags. Maximize this small space with targeted keywords that will bring you target traffic.

Titles can be up to about 60 characters long to be considered search engine friendly. Title tags go in the Head of your HTML (between <head> & </head>) and this is what they look like:

<TITLE>Your Title Here</TITLE>

Description Meta Tag

This is a description of your site that is attached to your pages. Use descriptive words and avoid filler words such as the, at, in, etc...but remember, it is the description that appears in many search engine results pages, so it should make sense. Your description can be up to about 150 characters long to considered to be search engine friendly.

Description tags go in the Head of your HTML (between <head> & </head>) and this is what they look like:

<meta name="description" content="Your description here.">

Keyword Meta Tag

These are descriptive phrases and words that may or may not be separated by commas attached to your pages. You should focus more on using phrases because that is usually how people enter keywords when they do a search for a web site. They have declined in importance, but until they are completely obsolete, it doesn't hurt to include them in your html. Yahoo currently suggests that you include them, but there effect on rankings is minimal to none.

To be considered search engine friendly,  avoid repeating any word more than three times. Of your keywords don't appear in the content of your pages, you may as well not include them in your keyword tags. Focus on the most important keywords.

Keyword tags go in the Head of your HTML (between <head> & </head>) and this is what they look like:

<meta name="keywords" content="your keywords and keyword phrases here">

More Search Engine Information: Highly Recommended! 

Check > John Reese's Traffic Secrets 2.0 course is a must have for anyone serious about driving traffic to their website.  Learn more about this fantastic resource by clicking here.

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